# Bracket™ by TRC Insights

4.8

[Based on 14 ratings](/content/company/TRC-Insights#reviews/index.html)

Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.

[Product page](http://trchome.com/areas-of-expertise/products/bracket "TRC Insights website")

## What is Bracket™

Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Brack...

## Key features:

- benefits prioritization, features optimization
- identifies key features and benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality.

## Product collateral:

[A Dynamic Approach to Feature Prioritization_Bracket.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/collateral/A%20Dynamic%20Approach%20to%20Feature%20Prioritization_Bracket_pp5288659635575450000652000.pdf)

## Images:

## Applicable business issues:

- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)
- [Brand / product / service repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html)
- [Develop, revitalise market](/content/market-research-firms/develop-revitalise-market/index.html)
- [Gain new customers](/content/market-research-firms/gain-new-customers/index.html)
- [Increase sales, volume](/content/market-research-firms/increase-sales-volume/index.html)
- [Increase market share](/content/market-research-firms/increase-market-share/index.html)