Bracket™ by TRC Insights — Greenbook
Bracket™ by TRC Insights
4.8
Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.
What is Bracket™
Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Brack...
Key features:
- benefits prioritization, features optimization
- identifies key features and benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality.
Product collateral:
A Dynamic Approach to Feature Prioritization_Bracket.pdf