TRC Insights

4.8

Based on 14 ratings

Research & analytics experts in pricing research, segmentation, conjoint, message prioritization, communities, brand equity, using AI research tools.

Why choose Us

• Synthetic Data
• HiTRUST Audited Data
• 100s of conjoints
• Team of in-house analysts
• In business for 35+ yrs

What is TRC Insights?

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.

At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives).

We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.

We serve many industries. Our clients range from Fortune 500 companies to medium sized businesses poised to grow. Our expertise reaches industries such as: healthcare, fintech, banking, pharma, medical devices, insurance, consumer packaged goods, business-to-business and technology.

White Paper and Case Study Library
Check out our White Paper Library to find lots of helpful information on a variety of research topics and research solutions, as well as a wide range of case studies demonstrating how we helped our clients.

TRC Blog
Yes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.

Pricing Research Digital Twins & Personas, AIMI Brand Equity Research Segmentation White Paper Library

TRC Insights Reviews

4.8

Based on 14 ratings

Top Review

“TRC has been really great to work with. They are flexible and responsive to our needs but also smart and thoughtful and give us good suggestions for how to improve the research. I especially value their analytics capabilities and know to go to them when I have advanced analytics in mind.

• RachelL, Director Market Research, Entertainment, 2500 or more

Another Review

“TRC are excellent partners. They listened to the business problem we were trying to solve and worked with us to design research that would yield actionable insights. The research didn't just give us interesting findings. It gave us the precise direction we needed. The project management was stellar. We always knew exactly where we were in the process. TRC also pay great attention to detail and quality. I always know I can rely on the accuracy of the data they provide.

• VerifiedClient, Market Strategy and Insights Manager, Healthcare, 2500 or more

TRC Insights Recognition & Certifications

Top 50 Most Innovative [2023]

Recommended by Clients [2024]

Greenbook Directory | Featured Expert [2024]

HIPAA Compliant

HITRUST Certified

SBE Certified

Market Research Products

Bracket™
Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.
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Online Communities
Our online research community helps consumers remain at the center of decision-making about brands and services present in their everyday lives.
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Message Test Express™ (MTE™)
MTE™ takes a list of items - features, messages, concepts - & show which are worth pursuing. Evaluating & eliminating options, identifying the best one.
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TRC Insights Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by TRC Insights

Research Solutions
Brand Equity Research Price & Pricing Research Concept Optimization Research Product Optimization Research Market Segmentation Business-to-Business Research Price Elasticity Analysis Product Market Research Package Development Research Product Development Research Consumer Market Research Naming Research & Name Development B2B Research with Professionals & Executives Concept Testing B2B Research Market & Competitive Intelligence Brand Loyalty / Satisfaction Research

Industries / Sectors Serviced and Demographics Studied
Computer Software Commercial Banking Retail Banking Credit Cards Healthcare & Medical HMOs & Managed Care Hospitals & Nursing Homes Surgical & Medical Devices Utilities & Energy Insurance Services Market Research Solutions for New Products Communications

Research Services
Full Service Quantitative Market Research Conjoint Analysis / Trade-off/Choice Modeling Segmentation Analytics Agile Market Research Advanced Analytics Full Service Market Research Insight Communities (MROC) Hybrid & Mixed Methodology Market Research Online Quantitative Data Collection Methods Survey Reporting and Analysis Online Qualitative Data Collection Methods Hybrid Human / Synthetic Study Design & Validation

Business Issues
Business Issue: Brand / product / service launch Business Issue: Gain new customers Business Issue: Brand repositioning Business Issue: Increase awareness Business Issue: Increase sales, volume Business Issue: Defend price premium Business Issue: Defend market share

TRC Insights Client Projects and Success Stories

15 results

• Making the most of a hospital's prestigious brand
  One of the most prestigious hospitals in the country wanted to take stock of its brand worth.

• A Subscription Service for Attorneys
  An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price this information service when marketed as a core service, as well as the cost of breaking it apart into options. Which service would attorneys find more valuable? Which options stood apart? Which options could be bundled together? And perhaps most importantly, what were the most important features (in any combination) from which to build strong marketing messages?

• Is This Unique Enough? Turning Failure into Success
  A major CPG company wanted to create a new breakfast product to expand the categories they were in. They’d previously tried a “me too” type of product and failed badly. They sought an early-stage method that would allow them to find the right niche. They needed to understand preferences in five markets across four continents and they needed an answer quickly to ensure the development process was not slowed down.

Research Resources

1 result

• TRC Insights Proudly Earns HITRUST Certification Credentials
  Press Release
  TRC Insights earns r2 HITRUST security certification for 2026-27, proving robust data protection.