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The Mix Global

We are an independent, international insight consultancy built to unlock growth through empathy, strategy, and cultural edge.

Why choose Us

What is The Mix Global?

We are an award-winning, independent insight consultancy, built to unlock growth through empathy, strategy, and cultural edge. Based in London, New York and São Paulo, we partner with ambitious, culturally-fluent global brands such as Diageo, Nike, PepsiCo, Mozilla, Just Eat and Disney. Taking you from complexity to clarity, we are laser-focused on turning insight into influence in your organization, no matter what sector you are in. That's why we have it all in The Mix. We blend qualitative, quantitative, customer closeness and cultural intelligence with commercial strategy and creativity, getting you to the intimacies of how people live, think and feel, and translating it into living cultural insight with clear directions for brand, marketing and product teams around the world. We believe insight only drives action when it’s seen, felt and understood, so our in-house creative team brings it to life with powerful, visually-compelling outputs that make stories stick and strategies land, globally and locally. From snackable insight campaigns through to full, immersive events & exhibitions...and everything in between. It is our mission to get you and your teams noticed in your organizations and beyond, building exec-level buy-in, and driving influence from the inside-out. If you want to do work that matters. Let’s talk.

The Mix Global Recognition & Certifications

Women-Owned Small Business

Women-Owned Business

The Mix Global Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by The Mix Global

Business Issues

Industries / Sectors Serviced and Demographics Studied

Research Solutions

Research Services

International Expertise

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise The Mix Global offers.

What practices strengthen brand loyalty research in crowded categories?

How is Gen Z reshaping expectations for research participation?

How do we de-duplicate concept ideas without watering down distinct value?

When should we cap frequency to avoid creative fatigue and waste?

What challenges arise in collecting CI across international markets?