# The Harris Poll

A global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence.

## Why choose Us

- Institutional credibility
- Strategic intelligence
- Modern technology
- Advisory-first approach

## What is The Harris Poll?

The Harris Poll is a global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence. We reveal society’s authentic values to empower better decision-making in an era defined by economic volatility, AI transformation, and mounting pressure to do more with less.

With more than 60 years of experience tracking public sentiment, societal trends, and consumer behavior, The Harris Poll blends institutional credibility with strategic intelligence and modern technology. Our work delivers high-quality insights that illuminate complex challenges and drive growth.

Operating globally and backed by the Stagwell network (NASDAQ: STGW), we conduct research in over 100 countries with deep local expertise in the U.S., Canada, and the UK. We serve decision-makers at Fortune 500 companies, high-growth startups, agencies, and public institutions, providing clarity across product, portfolio, pricing, positioning, and public perception.

Our offering spans time-tested methodology and cutting-edge AI-powered research suite, including:

- QuestBrand: Real-time brand health intelligence;
- QuestDIY: AI-powered agile survey platform;
- QuestCX: End-to-end customer experience measurement;
- QuestAI: Qualitative data analysis at scale;
- Harris On Demand: Rapid polling with reliable results in 48 hours

Our team of researchers, consultants, social scientists, and journalists delivers insights that are not just informative, but transformational. We act as a strategic intelligence partner, turning data into decisions with the speed and credibility today’s leaders demand.

Navigate the now. Shape what’s next.

Learn more at www.theharrispoll.com.

## Research Software and Platform Details

- Training  
- Custom  
- On demand  
- Videos  
- Support  
- Email / Help desk  
- FAQs / Forum  
- Solution deployment  
- Cloud, SaaS, Web-Based  
- Data provider  
- Desktop  
- Managed service

## The Harris Poll Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by The Harris Poll:

### Business Issues

- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)  
- [Increase awareness](/content/market-research-firms/increase-awareness/index.html)

### Research Services

- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html)  
- [Full Service Qualitative Market Research](/content/market-research-firms/qualitative/index.html)  
- [Mobile Surveys](/content/market-research-firms/mobile-phone-surveys/index.html)  
- [Marketing & Sales Effectiveness Modeling](/content/market-research-firms/modeling-effectiveness/index.html)  
- [Online Surveys](/content/market-research-firms/online-surveys/index.html)  
- [Agile Market Research](/content/market-research-firms/agile-market-research/index.html)  
- [Segmentation Analytics](/content/market-research-firms/segmentation/index.html)  
- [Syndicated & Published Reports](/content/market-research-firms/syndicated-reports/index.html)  
- [Tracking Research](/content/market-research-firms/tracking/index.html)  
- [Conjoint Analysis / Trade-off/Choice Modeling](/content/market-research-firms/conjoint-tradeoff/index.html)

### Research Solutions

- [Advertising Effectiveness Research](/content/market-research-firms/advertising-effectiveness/index.html)  
- [Brand Equity Research](/content/market-research-firms/brand-equity/index.html)  
- [Customer Satisfaction Research](/content/market-research-firms/customer-satisfaction/index.html)  
- [Advertising Research Advertising Tracking](/content/market-research-firms/advertising-tracking/index.html)  
- [Brand Image Tracking](/content/market-research-firms/brand-image-tracking/index.html)  
- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html)  
- [Media Research](/content/market-research-firms/media-research/index.html)  
- [Concept Development Research](/content/market-research-firms/concept-development/index.html)  
- [Public Opinion Research](/content/market-research-firms/public-opinion/index.html)  
- [Market Segmentation](/content/market-research-firms/market-segmentation/index.html)  
- [Public Reputation Research](/content/market-research-firms/reputation-research/index.html)  
- [Concept Optimization Research](/content/market-research-firms/concept-optimization/index.html)

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise The Harris Poll offers.

### When does connecting more data sources negatively impact insights work?

### When should publisher logs reconcile with third-party audience estimates?

### What situations call for location-triggered mobile surveys?

### When is automated text analytics more effective than manual coding?

### Is messaging free of category jargon more persuasive to category experts?