Target Research Group | United States | Greenbook
Target Research Group
Quality full-service offering strategic, hands-on product research design, execution, processing, analytical services, and legal research since 1986.
Why choose Us
- Partners with top Brands
- 40 years in business
- AI Platform "Spoonshot"
- Voted Top 10 Food and Beverage Company Past 5 Years
- Legal Research
Features and attributes
- Sample blend & targeting by AI
What is Target Research Group?
Quality full-service global market research company offering strategic design, execution, processing, and analytical services since 1986. All functions of the research process are done in-house. Expertise in traditional product research and beyond to fit all needs of a product's lifecycle. CPG categories include food and beverage, personal care, healthcare, and pharmaceuticals. Broad experience in concept development, category assessments, sensory and market segmentation, product re-formulation guidance, mobile interviewing, and package development.
Proficiencies in strategic research and advanced modeling. Our Legal Research Group has expertise in claims substantiation and intellectual property disputes.
Our AI program is the perfect tool for identifying trends or creating recipes to aid R&D in a time-efficient manner. Using the platform, R&D and Marketing have on-demand access to label insights, market segmentation, and a digital culinary prototyping tool. The platform democratizes market data and analysis across R&D and Marketing teams, enabling bolder decision-making and risk mitigation at every stage of the New Product Development process.
We have state-of-the-art CAPI, CATI, IVR, and Internet interviewing. Research conducted in U.S. and internationally.
Hands-on involvement of seasoned, senior management. New Realtime™ Insights service provides access to stat-tested data in real-time.
Our Collaborative Insights Program (CIP) is a turnkey solution, managed by Target onsite or offsite to operate all day-to-day operations.
Target Research Group Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Target Research Group
Research Solutions
- Taste Tests & Sensory Tests
- Product Development Research
- Advertising Research
- Product Testing
- Legal Claims Substantiation Research
- Package Development Research
Research Services
- Recruiting for Market Research
- Full Service Market Research
- Qualitative Services - Moderators
- Mobile Qualitative Research
International Expertise
Business Issues
Related Services & Software
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Target Research Group offers.
FAQs
- How do we identify bundle features that optimize margin?
- How well do short vertical videos balance message takeout with attention gains?
- When are innovation tournaments effective in strengthening the pipeline?
- What are the pros and cons of normalizing NPS across countries or segments?
- Is mobile research mainly useful for younger consumers?