# Symmetric Sampling

Symmetric provides scientifically balanced samples worldwide. Our suite of proprietary panels includes consumer and B2B samples.

## Why choose Us

- Advanced Fraud-Detection
- Scientific Sampling
- Representative Samples
- B2B & B2C Sample
- Worldwide Online Panels

## Features and attributes

### Sampling Solutions

- Marketplace / Programmatic
- Proprietary incentive programs
- Qualitative recruitment
- Research communities
- Respondent experience tools

### Online Qualitative

- Asynchronous platform
- Ideation and co-creation tools
- Synchronous platform

### Online Communities

- Insight Communities

## What is Symmetric Sampling?

**Symmetric** (a Decision Analyst company) provides sampling services to companies that place a high value on representative samples, scientific sampling methods, and advanced fraud detection systems. Symmetric's online panels include:

- **American Consumer Opinion®**: A global panel of consumers who can sign up to become members in one of 11 languages. Originally created in 1986 as a mail panel, this panel moved online in 1996, becoming one of the first online survey panels. American Consumer Opinion is the pinnacle in data quality with less than a 3% deletion rate. Our consumer panel is ideal for home use tests, as we achieve response rates over 80%.
- **Executive Advisory Board®**: A global panel of managers, executives, and directors of major corporations.
- **Medical Advisory Board®**: A panel of nurses, optometrists, pharmacists, dietitians, pathologists, veterinarians, etc.
- **Physicians Advisory Council®**: A panel of physicians and surgeons from the USA.
- **Technology Advisory Board®**: A global panel of IS/IT professionals, engineers, scientists, etc.
- **Contractor Advisory Board**: A global panel of general contractors and subcontractors.

### Additional Services include:

1. iHut Specialists with dedicated mail center
2. Focus Groups or Depth Interviews (in-person or online)
3. Medical Research
4. Phone Interviews/CATI

## Quality

At Symmetric, we take a multifaceted approach to fraud prevention through the use of technology and the human touch. We use both Sentry and Verisoul along with our proprietary system, Sleuth. We have a dedicated onshore Quality Assurance department that reviews all open ends, other specifics along with looking for inconsistencies in data. Our worldwide consumer panel is triple-opt-in to ensure the highest data quality.

## Experts

Symmetric specializes in aggregating and vetting other sources. We apply our quality standards to all survey responses running through our system, whether that is through our panel, a third party, or a client list.

**We pride ourselves in being the sampling experts.**

## Symmetric Sampling Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Symmetric Sampling.

### Research Services

- [Sampling Services](/content/market-research-firms/sampling/index.html)  
- [Online Research Panels](/content/market-research-firms/online-panels/index.html)  
- [Hybrid & Mixed Methodology Market Research](/content/market-research-firms/hybrid-market-research/index.html)  
- [Online Quantitative Data Collection Methods](/content/market-research-firms/online-data-collection/index.html)  
- [Mail Questionnaires & Surveys](/content/market-research-firms/interviewing-mail/index.html)  
- [CATI Interviewing](/content/market-research-firms/interviewing-cati/index.html)  
- [Online Proprietary Research Panels](/content/market-research-firms/proprietary-panels/index.html)  
- [Online Surveys](/content/market-research-firms/online-surveys/index.html)  
- [Recruiting for Online Surveys](/content/market-research-firms/survey-recruiting/index.html)  
- [Sample Fraud Detection & Remediation](/content/market-research-firms/sample-fraud-detection/index.html)  
- [Insight Communities (MROC)](/content/market-research-firms/online-communities/index.html)

### International Expertise

- [Multi-Country Studies](/content/market-research-firms/international/index.html)

### Research Solutions

- [Business-to-Business Research](/content/market-research-firms/b2b-industry/index.html)  
- [International Market Research with Consumers](/content/market-research-firms/international-research/index.html)  
- [Home Use Tests](/content/market-research-firms/home-use-tests/index.html)

## Market Research FAQs with Expert Insights

### How are remote and hybrid approaches changing fieldwork logistics?

### How can I research underrepresented populations cost-effectively?

### How do I show ROI from high-cost research with niche B2B audiences?

### How can we prevent dashboard sprawl while meeting stakeholder needs?

### How can AI help detect low-quality survey responses in real time?

Prepared by Greenbook editors. Technology was used in the editorial process.