Symmetric Sampling | United States | Greenbook
Symmetric Sampling
Symmetric provides scientifically balanced samples worldwide. Our suite of proprietary panels includes consumer and B2B samples.
Why choose Us
- Advanced Fraud-Detection
- Scientific Sampling
- Representative Samples
- B2B & B2C Sample
- Worldwide Online Panels
Features and attributes
Sampling Solutions
- Marketplace / Programmatic
- Proprietary incentive programs
- Qualitative recruitment
- Research communities
- Respondent experience tools
Online Qualitative
- Asynchronous platform
- Ideation and co-creation tools
- Synchronous platform
Online Communities
- Insight Communities
What is Symmetric Sampling?
Symmetric (a Decision Analyst company) provides sampling services to companies that place a high value on representative samples, scientific sampling methods, and advanced fraud detection systems. Symmetric's online panels include:
- American Consumer Opinion®: A global panel of consumers who can sign up to become members in one of 11 languages. Originally created in 1986 as a mail panel, this panel moved online in 1996, becoming one of the first online survey panels. American Consumer Opinion is the pinnacle in data quality with less than a 3% deletion rate. Our consumer panel is ideal for home use tests, as we achieve response rates over 80%.
- Executive Advisory Board®: A global panel of managers, executives, and directors of major corporations.
- Medical Advisory Board®: A panel of nurses, optometrists, pharmacists, dietitians, pathologists, veterinarians, etc.
- Physicians Advisory Council®: A panel of physicians and surgeons from the USA.
- Technology Advisory Board®: A global panel of IS/IT professionals, engineers, scientists, etc.
- Contractor Advisory Board: A global panel of general contractors and subcontractors.
Additional Services include:
- iHut Specialists with dedicated mail center
- Focus Groups or Depth Interviews (in-person or online)
- Medical Research
- Phone Interviews/CATI
Quality
At Symmetric, we take a multifaceted approach to fraud prevention through the use of technology and the human touch. We use both Sentry and Verisoul along with our proprietary system, Sleuth. We have a dedicated onshore Quality Assurance department that reviews all open ends, other specifics along with looking for inconsistencies in data. Our worldwide consumer panel is triple-opt-in to ensure the highest data quality.
Experts
Symmetric specializes in aggregating and vetting other sources. We apply our quality standards to all survey responses running through our system, whether that is through our panel, a third party, or a client list.
We pride ourselves in being the sampling experts.
Symmetric Sampling Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Symmetric Sampling.
Research Services
- Sampling Services
- Online Research Panels
- Hybrid & Mixed Methodology Market Research
- Online Quantitative Data Collection Methods
- Mail Questionnaires & Surveys
- CATI Interviewing
- Online Proprietary Research Panels
- Online Surveys
- Recruiting for Online Surveys
- Sample Fraud Detection & Remediation
- Insight Communities (MROC)
International Expertise
Research Solutions
Market Research FAQs with Expert Insights
How are remote and hybrid approaches changing fieldwork logistics?
How can I research underrepresented populations cost-effectively?
How do I show ROI from high-cost research with niche B2B audiences?
How can we prevent dashboard sprawl while meeting stakeholder needs?
How can AI help detect low-quality survey responses in real time?
Prepared by Greenbook editors. Technology was used in the editorial process.