# SMG

SMG is an enterprise-level experience management (XM) provider that offers a software with a service (SwaS) solution.

## Software & Technology

## Consulting

## Data & Analytics

# What is SMG?

Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG empowers brands to transform customer and employee insights into actionable strategies that yield measurable results.

**Services:**

1. **Customer Experience Management:** Capture and analyze feedback across all channels to understand customer motivations and expectations.
2. **Employee Experience Management:** Drive engagement and reduce turnover with holistic feedback, robust reporting, and expert support.
3. **Brand Experience Management:** Leverage brand tracking, benchmarks, and behavioral insights to enhance customer, employee, and brand experiences.
4. **Professional Services:** Get hands-on support to manage and mature your XM programs for meaningful business outcomes.
5. **Actionable Insights:** Industry experts provide research-driven insights to address business challenges and guide strategic initiatives.

**Industries Served:** Restaurants, retail, consumer services, grocery, convenience stores and more.

**Notable Clients:** More than 500 brands are seeing results with SMG including McDonald’s, Chick-fil-A, Chipotle, Wendy’s, AMC, The Fresh Market, Shell, and Sally Beauty to name just a few.

SMG empowers brands with the insights and expertise needed to elevate customer and employee experiences, driving long-term success.

## Research Software and Platform Details

**Solution deployment**  
Cloud, SaaS, Web-Based  
**Data provider**  
Desktop  
**Managed service**  
Mobile  
**Support**  
Email / Help desk  
Phone  
**Training**  
Custom

## SMG Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by SMG.

**Research Solutions**  
[Customer Experience Research](/content/market-research-firms/customer-experience/index.html)  
[Brand Positioning Research](/content/market-research-firms/brand-positioning/index.html)  
[Employee Experience & Satisfaction Research](/content/market-research-firms/employee-survey/index.html)  
[Enterprise Feedback Management](/content/market-research-firms/enterprise-feedback-management/index.html)

**Related Services & Software**  
[Artificial Intelligence / AI-Powered Insight Platforms](/content/market-research-firms/artificial-intelligence/index.html)

### INFO

**Contact**  
[smg.com](https://smg.com/?utm_source=Greenbook&utm_medium=directory)  
[800-764-0439](tel:800-764-0439)

**Kansas City, [MO](/content/market-research-companies/missouri/index.html)**

**United States**  
**Mailing address**  
4049 Pennsylvania Avenue  
Suite 203/PMB 1063  
Kansas City, MO,  
United States  
64111

**International capabilities:**  
[United States](/content/market-research-companies/united-states-of-america/index.html)

## Table of content

[What is SMG?](/content/company/Smg#about/index.html)  
[Research Software and Platform Details](/content/company/Smg#platform-details/index.html)  
[Services and Expertise](/content/company/Smg#services/index.html)