# RIWI

RIWI’s platform brings together a powerful blend of methodologies, tools, audience access, and service options—quality research made easy.

## Data Collection
- Full Service
- Software & Technology
- Featured in Greenbook's Buyer's Guides

## Why choose Us
- Mixed-methods research
- Neuromarketing
- Real-time insights
- Integrated Sample and Panel
- Full-service or DIY

## Features and attributes

### User Research
- All-in-one platform
- Mobile usability testing
- Physical product testing
- Text & sentiment analytics
- Web usability testing

### Sampling Solutions
- Intercept sampling
- Marketplace / Programmatic
- Panel / Panel management
- Synthetic sampling

### Data Analysis & Synthesis
- Survey Analysis
- Synthetic Data & Participants

## What is RIWI?

From concept testing, idea validation, prototype assessments, and ad evaluation to gathering feedback on new features, pricing models, brand perception, and market readiness, RIWI empowers organizations to uncover human truths with ease.

We do this by supporting mixed-methods research, including diverse data collection approaches. Our expert team and integrated technologies are there to provide researchers with a tailored approach and tech-stack, optimized to your objectives.

## Research Software and Platform Details

### Solution deployment
- Cloud, SaaS, Web-Based
- Desktop
- Mobile

### Pricing details
- One-time license
- Annual subscription

### Support
- Email / Help desk
- FAQs / Forum
- Knowledge base
- Training
- Custom
- Documentation
- Live online
- Videos

## RIWI Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by RIWI

### Research Solutions
- [Consumer Trends Research](/content/market-research-firms/consumer-trends/index.html)
- [Advertising Concept Testing](/content/market-research-firms/advertising-research-concept-testing/index.html)
- [Geo-Demographic Research](/content/market-research-firms/geo-demographic/index.html)
- [Consumer Purchase Behavior Research](/content/market-research-firms/purchase-behavior/index.html)
- [International Market Research with Consumers](/content/market-research-firms/international-research/index.html)
- [Psychological / Motivational Research](/content/market-research-firms/psychological/index.html)
- [Advertising Content Analysis Research](/content/market-research-firms/content-analysis/index.html)
- [Packaging Testing](/content/market-research-firms/package-testing/index.html)
- [Website Usability & UX](/content/market-research-firms/website-usability/index.html)

### Industries / Sectors Serviced and Demographics Studied
- [e-Commerce](/content/market-research-firms/ecommerce-online-retail/index.html)
- [Financial Industry](/content/market-research-firms/financial-services/index.html)
- [Government](/content/market-research-firms/government/index.html)
- [Packaged Goods](/content/market-research-firms/packaged-goods/index.html)
- [Retail Industry](/content/market-research-firms/retail/index.html)

### Related Services & Software
- [Automated Market Research Platforms](/content/market-research-firms/market-research-platforms-automated/index.html)

### Research Services
- [Omnibus Surveys](/content/market-research-firms/omnibus-consumer/index.html)
- [Online Research Panels](/content/market-research-firms/online-panels/index.html)
- [Sampling Services](/content/market-research-firms/sampling/index.html)
- [Eye Tracking](/content/market-research-firms/eye-tracking/index.html)
- [Neuromarketing](/content/market-research-firms/neuroscience-neuromarketing-neuromarketing/index.html)
- [Facial Coding & Analysis](/content/market-research-firms/facial-scanning/index.html)
- [Implicit Association Research](/content/market-research-firms/implicit-association/index.html)
- [Emotional Measurement](/content/market-research-firms/emotional-measurement/index.html)

### International Expertise
- [Global Market Research Capabilities](/content/market-research-firms/worldwide/index.html)
- [Multi-Country Studies](/content/market-research-firms/international/index.html)

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise RIWI offers.

- **Do heatmaps or eye-tracking add value beyond clickstream analytics?**
- **How can we improve reproducibility across AI model versions and prompts?**
- **How is social commerce reshaping shopper research priorities?**
- **How can I quantify ROI from cross-channel attribution research?**
- **What role do mobile apps now play in shaping in-store decisions?**

### Key personnel
- Greg Wong - CEO
- Dmitry Gaiduk - CPO