# Phase 5

Brand & Communications, Innovation and New Product Development, Experience Strategy & Design, Customer Experience.

Full Service  
Qualitative Research  
Quantitative Research

## Why choose Us

- focus=customer centricity  
- brand+innovation+UX+CX  
- we focus on your business results  
- partner level involvement  
- agile

## Features and attributes

### User Research

- Mobile usability testing  
- Text & sentiment analytics  
- Web usability testing

### Brand Solutions

- Brand monitoring  
- Custom tracking surveys

## What is Phase 5?

At Phase 5, we help our clients on their journey to customer centricity. Over the past 30+ years, our team has amassed a depth of experience and strong grasp of the key strategic issues in our clients’ industries. Our four practice areas span Brand & Communications, Innovation, Customer Experience and Experience Strategy & Design. Each is designed to uncover customer insights that lead to confident decision making and business success. Our professionals work globally from offices in the US and Canada.

## Phase 5 Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Phase 5

### Research Solutions

- [Price & Pricing Research](/content/market-research-firms/price-research/index.html)  
- [Market Segmentation](/content/market-research-firms/market-segmentation/index.html)  
- [Website Usability & UX](/content/market-research-firms/website-usability/index.html)  
- [Customer Experience Research](/content/market-research-firms/customer-experience/index.html)  
- [Business-to-Business Research](/content/market-research-firms/b2b-industry/index.html)  
- [Customer Satisfaction Research](/content/market-research-firms/customer-satisfaction/index.html)  
- [Employee Experience & Satisfaction Research](/content/market-research-firms/employee-survey/index.html)  
- [Enterprise Feedback Management](/content/market-research-firms/enterprise-feedback-management/index.html)  
- [Concept Development Research](/content/market-research-firms/concept-development/index.html)  
- [Idea Generation](/content/market-research-firms/new-product-idea/index.html)  
- [Product Usability Testing](/content/market-research-firms/usability-testing/index.html)  
- [Market Measurement & Evaluation Studies](/content/market-research-firms/market-evaluation/index.html)  
- [Shopper Journey Mapping](/content/market-research-firms/shopper-journey-mapping/index.html)  
- [Customer NPS Measurement](/content/market-research-firms/NPS-measurement/index.html)  
- [Brand Image Tracking](/content/market-research-firms/brand-image-tracking/index.html)  
- [Remote Website User Testing](/content/market-research-firms/remote-user-testing/index.html)  
- [Brand Positioning Research](/content/market-research-firms/brand-positioning/index.html)  
- [Consumer Attitude & Usage Research](/content/market-research-firms/attitude-usage/index.html)  
- [Product Development Research](/content/market-research-firms/new-product-testing/index.html)

### Business Issues

- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)

### Research Services

- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html)  
- [Full Service Qualitative Market Research](/content/market-research-firms/qualitative/index.html)  
- [Online In-Depth & One-on-One Interviews](/content/market-research-firms/in-depth-online-interviewing/index.html)  
- [Agile Market Research](/content/market-research-firms/agile-market-research/index.html)

### Industries / Sectors Serviced and Demographics Studied

- [Automotive arket sector expertise ](/content/market-research-firms/automotive/index.html)  
- [Financial Industry arket sector expertise ](/content/market-research-firms/financial-services/index.html)  
- [Insurance Services arket sector expertise ](/content/market-research-firms/insurance/index.html)  
- [Non-Profits / Fundraising arket sector expertise ](/content/market-research-firms/non-profits/index.html)  
- [Retail Industry arket sector expertise ](/content/market-research-firms/retail/index.html)

## Published on Greenbook

### A 360-Degree Insights Engine to Drive the Customer-Centric Organization

Better understand the customer lifecycle journey with a 360 approach.

Doug Church  
Partner at Phase5  
August 7, 2019

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Phase 5 offers.

### Questions

- Will supply volatility change priorities in B2B spec decisions?  
- When is ethnographic research essential for understanding device use?  
- When do brand-switching models add value to loyalty tracking?  
- How do faster resolutions affect NPS, retention, and complaints?  
- What challenges arise in collecting CI across international markets?