# P&K Research

Full-service, custom, qualitative & quantitative consumer product research, with facilities in Chicago, LA, Dallas & NY Metro.

## Why choose Us

- Proven Expertise
- Customized Solutions
- Diverse Facilities
- Commitment to Quality
- Innovative Approach

## What is P&K Research?

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to every stage of product development, empowering our clients to deliver their best products.

P&K operates state-of-the-art facilities for qualitative and quantitative research in Chicago, Los Angeles, Dallas, and New York, supported by a robust community of consumers. Our resources include residential and commercial kitchens, a versatile Qual Kitchen in Chicago along with a Discovery Lab, group testing rooms and focus suites. Additionally, through our network of partners, we conduct research at various locations nationwide and internationally. For inquiries, contact us at info@pk-research.com or 773-774-3100.

## P&K Research Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by P&K Research.

### Research Solutions

- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html)
- [Legal Claims Substantiation Research](/content/market-research-firms/claims-substantiation/index.html)
- [Product Optimization Research](/content/market-research-firms/product-research/index.html)
- [Home Use Tests](/content/market-research-firms/home-use-tests/index.html)
- [International Market Research with Consumers](/content/market-research-firms/international-research/index.html)
- [Taste Tests & Sensory Tests](/content/market-research-firms/taste-test/index.html)
- [Concept Optimization Research](/content/market-research-firms/concept-optimization/index.html)
- [Price Elasticity Analysis](/content/market-research-firms/price-elasticity/index.html)
- [Product Development Research](/content/market-research-firms/new-product-testing/index.html)
- [Product Testing](/content/market-research-firms/product-testing/index.html)

### Industries / Sectors Serviced and Demographics Studied

- [Alcoholic Beverages 
(market sector expertise)](/content/market-research-firms/alcoholic-beverages/index.html)
- [Beverages 
(market sector expertise)](/content/market-research-firms/beverages/index.html)
- [Candy & Confectionery  
(market sector expertise)](/content/market-research-firms/candy/index.html)
- [Cosmetics & Beauty Aids 
(market sector expertise)](/content/market-research-firms/cosmetics/index.html)
- [Packaged Goods 
(market sector expertise)](/content/market-research-firms/packaged-goods/index.html)
- [Personal Care Items 
(market sector expertise)](/content/market-research-firms/personal-care/index.html)
- [OTC Medicines  
(market sector expertise)](/content/market-research-firms/pharmaceutical-otc/index.html)
- [Quick Service Restaurants 
(market sector expertise)](/content/market-research-firms/fast-food/index.html)
- [Foods & Nutrition 
(market sector expertise)](/content/market-research-firms/food-nutrition/index.html)
- [Pet Owners / Foods / Supplies 
(market sector expertise)](/content/market-research-firms/pet-owners-food/index.html)

### Research Services

- [Sensory Research](/content/market-research-firms/sensory-research/index.html)
- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html)
- [Taste Test Facilities](/content/market-research-firms/taste-test-facilities/index.html)
- [Full Service Market Research](/content/market-research-firms/full-service/index.html)
- [Hybrid & Mixed Methodology Market Research](/content/market-research-firms/hybrid-market-research/index.html)
- [Conjoint Analysis / Trade-off/Choice Modeling](/content/market-research-firms/conjoint-tradeoff/index.html)
- [Statistical Analysis](/content/market-research-firms/statistical-analysis/index.html)
- [Emotional Measurement](/content/market-research-firms/emotional-measurement/index.html)
- [Advanced Analytics](/content/market-research-firms/advanced-analytics/index.html)
- [Online Focus Groups](/content/market-research-firms/online-focus-groups/index.html)
- [Questionnaire & Survey Design Services](/content/market-research-firms/survey-design/index.html)
- [Survey Reporting and Analysis](/content/market-research-firms/survey-reporting-analysis/index.html)
- [Qualitative Market Research Services](/content/market-research-firms/qualitative-research/index.html)
- [Focus Group Facilities](/content/market-research-firms/focus-group-facilities/index.html)
- [Test & Commercial Kitchens](/content/market-research-firms/test-kitchen/index.html)
- [Video Recording Services](/content/market-research-firms/video-taping/index.html)
- [Biometrics Research with Wearables / Sensors](/content/market-research-firms/wearables-sensors-biometrics-research/index.html)
- [Implicit Association Research](/content/market-research-firms/implicit-association/index.html)

### International Expertise

- [Global Market Research Capabilities](/content/market-research-firms/worldwide/index.html)

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise P&K Research offers.

### Questions

1. When should implicit precede qual to uncover hidden associations?  
2. How are health trends affecting consumer attitudes toward packaged goods?  
3. How do we identify bundle features that optimize margin?  
4. When does adding to the innovation pipeline become counter-productive?  
5. How should we design territory monads versus paired comparisons?

For additional information, please contact us.