# Old Salt Insights Consulting

Old Salt is an insights consultancy serving the full-service, strategic commercial research needs of forward-thinking global brands.

## Why choose Us

- Seniors-only Researchers
- Hybrid (Qual-Quant) Skill
- Mgmt Consultancy Training
- Commercial Orientation
- Agile & Proactive Doers

## What is Old Salt Insights Consulting?

Shoring Brand, Product, Comms and Strategy research across your idea’s migration from inception to actualization. Whether you frame projects by a moment-in-time or methodology, we will travel with you.

Mapping need to know-how, we deliver custom, primary, ad hoc designs for various commercial research needs:

### IMAGINE & CHART:
- White Space Identification + Innovation Planning 
- Business Case + Opportunity Assessment 
- Segmentation + Targeting

### BUILD & LAUNCH:
- Brand, Product, and Messaging Architecture 
- Positioning + Territory Buildout 
- Pricing, Pack, and Feature Development

### SAIL & STEER:
- Customer Satisfaction Tracking 
- Journey Mapping + Experience Management 
- Comms Curation + Measurement

### Qualitative -- Experience & Emotion
- Traditional Discussion Groups (Mini, Peer-depth, Diads, Triads, etc.)
- In-depth Interviewing (Consumer, Expert, Executive, Stakeholder)
- Consumer Immersions (Labs, Safaris, Journalism, Intercepts, Video Diaries)
- Ethnography (In-situ, Shop-a-long, Journey)
- Communities (Forums, Panels, Incubator labs, VR/AI)
- Mobile & Social (Diaries, Excursions, Tracking, Curation, Homework Exercises, Content Scraping)
- Semiotics
- Usability/UX

### Quantitative -- Precision & Measurement
- Segmentation
- Attitude & Usage
- Occasion & Journey frameworks
- Advanced Analytics (Trade-off, Conjoint, Max Diff, Regression, Cluster, Discriminant, Factor, TURF)
- Branding, Messaging & Ad Testing (Equity, Positioning, Performance)
- Concept, Product, Message Testing
- Portfolio optimization
- Customer Satisfaction
- Modeling (Volume forecasting, Structural equation, Econometric)
- Pricing/Bundling/Elasticity
- Tracking Programs (Brand, Campaign)
- UX/Form Factor

### Consulting -- Direction & Planning
- Workshops & Strategy Planning
- Brand & Sales Planning
- Innovation Incubators & Co-Creation Labs
- Synthesis & Data Integrations
- Activations & Installations
- Stakeholder Training & Sentiment Tracking

## Old Salt Insights Consulting Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Old Salt Insights Consulting

### International Expertise

### Research Services

- [Full Service Market Research](/content/market-research-firms/full-service/index.html)
- [Hybrid & Mixed Methodology Market Research](/content/market-research-firms/hybrid-market-research/index.html)
- [Agile Market Research](/content/market-research-firms/agile-market-research/index.html)
- [Market Research Consultants](/content/market-research-firms/consulting/index.html)

### International capabilities

- [United Kingdom](/content/market-research-companies/united-kingdom/index.html)
- [Australia](/content/market-research-companies/australia/index.html)
- [Canada](/content/market-research-companies/canada/index.html)
- [China](/content/market-research-companies/china/index.html)
- [India](/content/market-research-companies/india/index.html)
- [Germany](/content/market-research-companies/germany/index.html)
- [Chile](/content/market-research-companies/chile/index.html)
- [Hong Kong](/content/market-research-companies/hong-kong/index.html)
- [Italy](/content/market-research-companies/italy/index.html)
- [Japan](/content/market-research-companies/japan/index.html)
- [Mexico](/content/market-research-companies/mexico/index.html)
- [New Zealand](/content/market-research-companies/new-zealand/index.html)
- [Poland](/content/market-research-companies/poland/index.html)
- [Russia](/content/market-research-companies/russia/index.html)
- [Singapore](/content/market-research-companies/singapore/index.html)
- [South Africa](/content/market-research-companies/south-africa/index.html)
- [South Korea](/content/market-research-companies/south-korea/index.html)
- [Sweden](/content/market-research-companies/sweden/index.html)
- [Vietnam](/content/market-research-companies/vietnam/index.html)

## Market Research FAQs with Expert Insights

### How should we schedule rolling launches across time zones and languages?

### Are asynchronous boards better than live groups for deeper reflection?

### How do we safely test embedding and semantic ranking in knowledge platforms?

### What keeps online communities engaged beyond the first few weeks?

### How should we queue parallel tests without cross-contaminating respondent pools?

Prepared by Greenbook editors. Technology was used in the editorial process.