Old Salt Insights Consulting

Old Salt is an insights consultancy serving the full-service, strategic commercial research needs of forward-thinking global brands.

Why choose Us

• Seniors-only Researchers
• Hybrid (Qual-Quant) Skill
• Mgmt Consultancy Training
• Commercial Orientation
• Agile & Proactive Doers

What is Old Salt Insights Consulting?

Shoring Brand, Product, Comms and Strategy research across your idea’s migration from inception to actualization. Whether you frame projects by a moment-in-time or methodology, we will travel with you.

Mapping need to know-how, we deliver custom, primary, ad hoc designs for various commercial research needs:

IMAGINE & CHART:

• White Space Identification + Innovation Planning
• Business Case + Opportunity Assessment
• Segmentation + Targeting

BUILD & LAUNCH:

• Brand, Product, and Messaging Architecture
• Positioning + Territory Buildout
• Pricing, Pack, and Feature Development

SAIL & STEER:

• Customer Satisfaction Tracking
• Journey Mapping + Experience Management
• Comms Curation + Measurement

Qualitative -- Experience & Emotion

• Traditional Discussion Groups (Mini, Peer-depth, Diads, Triads, etc.)
• In-depth Interviewing (Consumer, Expert, Executive, Stakeholder)
• Consumer Immersions (Labs, Safaris, Journalism, Intercepts, Video Diaries)
• Ethnography (In-situ, Shop-a-long, Journey)
• Communities (Forums, Panels, Incubator labs, VR/AI)
• Mobile & Social (Diaries, Excursions, Tracking, Curation, Homework Exercises, Content Scraping)
• Semiotics
• Usability/UX

Quantitative -- Precision & Measurement

• Segmentation
• Attitude & Usage
• Occasion & Journey frameworks
• Advanced Analytics (Trade-off, Conjoint, Max Diff, Regression, Cluster, Discriminant, Factor, TURF)
• Branding, Messaging & Ad Testing (Equity, Positioning, Performance)
• Concept, Product, Message Testing
• Portfolio optimization
• Customer Satisfaction
• Modeling (Volume forecasting, Structural equation, Econometric)
• Pricing/Bundling/Elasticity
• Tracking Programs (Brand, Campaign)
• UX/Form Factor

Consulting -- Direction & Planning

• Workshops & Strategy Planning
• Brand & Sales Planning
• Innovation Incubators & Co-Creation Labs
• Synthesis & Data Integrations
• Activations & Installations
• Stakeholder Training & Sentiment Tracking

Old Salt Insights Consulting Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Old Salt Insights Consulting

International Expertise

Research Services

• Full Service Market Research
• Hybrid & Mixed Methodology Market Research
• Agile Market Research
• Market Research Consultants

International capabilities

• United Kingdom
• Australia
• Canada
• China
• India
• Germany
• Chile
• Hong Kong
• Italy
• Japan
• Mexico
• New Zealand
• Poland
• Russia
• Singapore
• South Africa
• South Korea
• Sweden
• Vietnam

Market Research FAQs with Expert Insights

How should we schedule rolling launches across time zones and languages?

Are asynchronous boards better than live groups for deeper reflection?

How do we safely test embedding and semantic ranking in knowledge platforms?

What keeps online communities engaged beyond the first few weeks?

How should we queue parallel tests without cross-contaminating respondent pools?

Prepared by Greenbook editors. Technology was used in the editorial process.