Numerator

Numerator is a data company using zero-party purchase and survey data from 1M+ households to reveal consumer behavior and drive smarter decisions.

Services Overview

Software & Technology

Quantitative Research

Panels / Communities

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Last updated on July 23rd, 2026

Why choose Us

• Omnichannel Panel Data
• Verified Buyer Surveys
• Consumer Insights Platform
• Shopper Intelligence
• Retailer Intelligence

What is Numerator?

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.

Numerator Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Numerator

Research Solutions

• Shopper Insights
• Brand Equity Research
• Brand Loyalty / Satisfaction Research
• Concept Testing
• Strategic Market Research
• Market Segmentation
• Consumer Purchase Behavior Research

Research Services

• Mobile Surveys
• Questionnaire & Survey Design Services
• DIY Surveys
• Segmentation Analytics

Business Issues

• Business Issue: Defend sales, volume
• Business Issue: Defend market share
• Business Issue: Increase sales, volume
• Business Issue: Increase market share

Published on Greenbook

1 result

From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers

Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.

Kim Solana
VP, Survey at Numerator
June 6, 2025

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Contact Information

• Website
• Send an Email
• Phone: (312) 585-3927

Mailing Address

24 E Washington St.
Suite 1200
Chicago, IL,
United States
60602

International Capabilities

• United States
• Canada
• Germany

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Numerator offers.

Frequently Asked Questions

• How can e-commerce research better track abandoned carts and missed conversions?
• What data-privacy differences matter most for mobile studies across regions?
• When is ethnographic research essential in business transformation?
• Will category entry points reshape how we model mental availability?
• Why do handoffs still fail despite swimlanes, playbooks, and SLAs?