# MSW Research

We’re a full-service research agency built to help marketers grow their brands with effective creative.

## What is MSW Research?

We LOVE Creative That Grows Brands. We're a brand growth consultancy that helps companies make better marketing decisions by focusing on the metrics that actually predict sales.

For more than 50 years, MSW has worked with leading brands to connect strategy, creative, and tracking into a single, coherent system for growth. Our work is grounded in sales-validated measures of persuasion and Brand Preference, giving teams a clear view of what is driving performance and what to do next.

MSW’s Predictive Brand Growth Framework brings together three core capabilities:

- **Strategy** to define growth priorities, audiences, and competitive focus.
- **Creative evaluation** to guide development and identify which ideas will persuade and perform before launch.
- **Tracking** built around Brand Preference to separate long-term brand equity from short-term noise and provide actionable direction.

Our AI-powered tools, including Creative Gauge AI and Brand Advantage tracking, make advanced analytics faster and easier to use without sacrificing rigor. This allows teams to test more creative, iterate earlier, and align decisions across marketing, insights, and leadership.

MSW partners with brands across categories including CPG, financial services, retail, and technology, helping them reduce risk, improve creative effectiveness, and drive sustainable growth.

## MSW Research Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by MSW Research

### Research Solutions

- [Advertising Research](/content/market-research-firms/advertising-research/index.html)

### Research Services

- [Full Service Market Research](/content/market-research-firms/full-service/index.html)  
- [Tracking Research](/content/market-research-firms/tracking/index.html)

## INFO

Contact

- [www.mswresearch.com](https://www.mswresearch.com/?utm_source=Greenbook&utm_medium=directory)  
- Phone: [(516) 394-6000](tel:(516)3946000)

**Address:**  
1400 Old Country Road  
Suite 330  
Westbury, NY,  
United States  
11590

Metro: New York (NY)

**Key personnel**

- Art Klein  
Partner, CEO  
[(516) 394-6000](tel:(516)3946000)

- Steve Jagger  
Partner, CCO  
[(516) 394-6000](tel:(516)3946000)