Mission Field

A global consultancy specializing in innovation, renovation, strategy & insights for consumer products companies.

What is Mission Field?

Mission Field is a global innovation, strategy & insights consultancy. We are CPG veterans who have also worked in multiple entrepreneurial ventures. We bring that combination of experience together to help CPG companies create, formulate, produce, test, and launch new products.

We are a nimble consultancy specializing in:

• Innovation - new products & services
• Renovation - enhancing legacy brands
• Strategy - clarifying unique growth pathways
• Insights - consumer, shopper & retailer

We embrace entrepreneurial practices while bringing the rigor and cross-functional expertise our Big CPG clients expect and require to every project & deliverable.

Our clients span CPG, Foodservice and Durables companies & brands. Our testing capabilities include all traditional bricks & mortar channels (Grocery, Club, Mass, Drug, Convenience, Natural, Pet, etc.), Foodservice channels including QSR, Fast Casual, Casual Dining, Pubs/Bars, etc., EComm including Amazon & DTC, and Alternative formats including Mini-Markets, Yoga studios, and more.

Based in the US, we have experience leading and executing research, R&D, production and transactional tests in the US, Latin America, Europe, Asia & beyond.

Mission Field Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Mission Field.

Business Issues

• Business Issue: Brand / product / service launch

Research Services

• Qualitative Market Research Services
• Online Focus Groups
• Online In-Depth & One-on-One Interviews
• Moderating of Online Focus Groups & Interviews
• Mobile Ethnography
• Mobile Qualitative Research
• In-Store Interviewing
• Ethnography

International Expertise

• Global Market Research Capabilities

Research Solutions

• Product Development Research
• Consumer Market Research
• Package Development Research
• Packaging Testing
• Product Market Research
• Concept Development Research
• Concept Optimization Research
• Idea Generation
• Product Testing
• Concept Testing
• Test Marketing
• VR - Virtual Shelf testing
• Retail Research - Controlled Store Tests

Industries / Sectors Serviced and Demographics Studied

• Market Research Solutions for New Products
• Packaged Goods [market sector expertise]

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Mission Field offers.

Are U&A studies useful after product launch?

What's a safe approach for utilities to test dynamic pricing communications?

What practices ensure optimization studies reflect real consumer use conditions?

How do I design unobtrusive mobile tasks that fit everyday life?

How do I reduce drop-off in multi-week online qual studies?

Prepared by Greenbook editors. Technology was used in the editorial process.