Mindspot Research

2 decades of online experience! Mindspot's online focus groups have a unique process & moderators. Known for fast, quality surveys and great reports!

Full Service

Qualitative Consultant
Quantitative Research
Featured in Greenbook's Buyer's Guides

Why choose Us

• Online Since 2006
• Patient Centered Needs
• Online Focus Group Expert
• Fantastic Reports
• Online Concept Testing

Features and attributes

Online Qualitative

• Asynchronous platform
• Mobile platform
• Qual & quant integration
• Synchronous platform
• Transcription quality

Brand Solutions

• Behavioral capabilities
• Brand management
• Brand monitoring
• Custom tracking surveys
• Proprietary data

Data Analysis & Synthesis

• Advanced Analytics
• Collaboration & Storytelling
• Qualitative Data Analysis
• Survey Analysis

What is Mindspot Research?

Mindspot offers Consumer Insight Marketing Research, Business to Business Research (B2B), and Healthcare Research. Our Global firm is based in Florida and offers Full Service Marketing Research including: Customer Experience Research, C-level and Executive Interviewing, and Patient-Centered Needs. State of Florida 100% Women Owned Business.

Patient Needs Explorations include: One-to-One In-depth Patient Interviews, Patient Diaries, Patient Surveys, Clinical Study Evaluations, Patient-centered Clinical Trial Design, and mobile ethnography.

Customer Experience: Voice of Customer, Customer Key Performance Indicators, Customer Needs Analysis, Customer Needs Assessments. MindTrack® –Customer Satisfaction and Loyalty, Six Sigma Analysis, Net Promoter Score (NPS), and Key Driver Analysis.

Executive Services: Market Feasibility, Decision Analysis, Go/No Go Criteria, Market Sizing, Customer Retention Assessment, Executive Board Moderation, Investor Board Moderation, Top-to-Top Executive Interview, and Ideation Sessions.

Operational Excellence: Six Sigma Project Identification, Strategic Planning Workshop, Innovation Workshop Creativity Training, and Project Prioritization.

Qualitative: Moderators, Online Focus Groups, Focus Groups, Virtual Ideation Sessions, and Ethnographic work.

Quantitative: Advertising and Concept Testing, Package Testing, Copy Testing, Online Surveys, Statistical Analysis, Choice Modeling, and Segmentation.

Mindspot Research Recognition & Certifications

Women-Owned Business

Market Research Products

Online Focus Groups
Mindspot Research Online Focus Groups were one of the first to market in 2006 and still going strong today. Tried and true expertise you can count on.

Mindspot Research Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Mindspot Research

Research Solutions

• Price Elasticity Analysis
• Customer Satisfaction Research
• Advertising Effectiveness Research
• Advertising Research Advertising Tracking
• Brand Positioning Research
• Consumer Attitude & Usage Research
• Price & Pricing Research
• Advertising Concept Testing
• Brand Image Tracking
• Concept Testing
• Brand Loyalty / Satisfaction Research

Industries / Sectors Serviced and Demographics Studied

• Healthcare & Medical arket sector expertise]

Research Services

• Online Focus Groups
• Online Surveys
• Full Service Market Research
• Segmentation Analytics
• Tracking Research
• Moderating of Online Focus Groups & Interviews
• Forecasting & Predictive Analytics
• Advanced Analytics
• Multivariate Analysis
• Statistical Analysis
• Moderating with Consumers
• Moderating with Executives & Professionals
• Moderating with Medical & Healthcare Professionals

Market Research FAQs with Expert Insights

1. Does usage telemetry improve calibrations for stated willingness-to-pay?
2. How do ethnography and path to purchase surveys complement each other?
3. How do we prevent sensitive data exposure in shared dashboards?
4. Are U&A studies useful after product launch?
5. How are shorter innovation cycles changing the way concept tests are run?

Prepared by Greenbook editors. Technology was used in the editorial process.