Material

Material builds consumer intelligence into brands and experiences to strengthen customer relationships and drive business impact.

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• Qualitative Research
• Quantitative Research

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Last updated on June 12th, 2026

Why choose Us

• Intelligent Growth
• Behavioral Analytics
• Brand Marketing & CRM
• Customer Experience
• Product Design

Features and attributes

Sampling Solutions

• Qualitative recruitment
• Research communities

Online Qualitative

• Asynchronous platform
• Emotion & sentiment in video
• Gen AI summaries & insights
• Ideation and co-creation tools
• Mobile platform
• Mobile UX and accessibility
• Qual & quant integration
• Qual-at-scale platform
• Synchronous platform
• Templated & automated testing
• Transcription quality
• Visual analysis tools

Brand Solutions

• Asset management
• Behavioral capabilities
• Brand management
• Brand monitoring
• Collaboration & workflow
• Custom tracking surveys
• Image identification
• Natural language queries
• Proprietary data
• Real-time tracking & alerts

Data Analysis & Synthesis

• Advanced Analytics
• Collaboration & Storytelling
• Qualitative Data Analysis
• Social Media & Web Analytics
• Survey Analysis

Social Media Insights

• Audience/Influencer Analytics
• Competitive Insights
• Social Media Monitoring

Online Communities

• Insight Communities

What is Material?

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialgrowth.com.

Material Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Material.

Research Solutions

• Customer Experience Research
• Advertising Research
• Advertising Effectiveness Research
• Advertising Communication Strategy Research
• Advertising Content Analysis Research
• Advertising Concept Testing
• Brand Identity Research
• Brand Image Tracking
• Brand Loyalty / Satisfaction Research
• Brand Positioning Research
• Corporate Image / Identity Research
• Brand Research - Line / Franchise Extension
• Business-to-Business Research
• Consumer Market Research
• Consumer Attitude & Usage Research
• Consumer Trends Research
• Demographic Analysis
• Geo-Demographic Research
• Consumer Lifestyle & Value Trends
• Psychological / Motivational Research
• Psychographic Research
• Consumer Purchase Behavior Research
• Customer Loyalty Research
• Customer Satisfaction Research
• Service Quality Needs & Measurement Research
• International Market Research with Consumers
• Media Audience Research
• Media Research
• Packaging Testing
• Measurement
• Product Market Research
• Concept Development Research
• New Product Post-Launch Tracking
• Product Optimization Research
• Product Testing
• Crowdtesting
• User Testing
• Promotion Development & Evaluation Research
• Shopper Insights
• Shopper Journey Mapping
• Public Reputation Research
• Strategic Market Research
• Market Measurement & Evaluation Studies
• Market Segmentation
• Web Analytics & Website Analysis
• Website Usability & UX
• VR - Virtual Shelf testing

Research Services

• Full Service Market Research
• Full Service Quantitative Market Research
• Full Service Qualitative Market Research
• Hybrid & Mixed Methodology Market Research
• Tracking Research
• Market Research Consultants
• Advanced Analytics
• Data Collection Field Services
• Data Collection Field Audits
• Segmentation Analytics
• Statistical Analysis
• Emotional Measurement
• Data Collection Management
• Online Quantitative Data Collection Methods
• Questionnaire Design
• Questionnaire Coding
• Online Qualitative Data Collection Methods
• Open-End & Verbatim Response Coding
• Ethnography
• Gamification & Research Games
• Insight Communities (MROC)
• Crowdsourcing & Co-creation
• Implicit Association Research
• Interviews with Ethnic Groups
• Interviews with Executives & Professionals
• Interviews in Foreign Language
• Interviews with International Audiences
• Interviews with Consumers
• Interviews with Low Incidence Audiences
• Interviews with Healthcare Professionals
• Mail Questionnaires & Surveys
• One-on-One & In-Depth Interviews (IDI)
• Mobile Ethnography
• Mobile Insight Communities
• Interviews with IT Professionals
• Mobile Panels
• Mobile Qualitative Research
• Mobile Surveys
• Forecasting & Predictive Analytics
• Passive Data Collection on Mobile Devices
• Marketing & Sales Effectiveness Modeling
• Market Simulation & Modeling
• Prediction Markets
• Online Focus Groups
• Online In-Depth & One-on-One Interviews
• Qualitative Social Media Research

Business Issues

• Business Issue: Brand / product / service launch
• Business Issue: Brand repositioning
• Business Issue: Develop, revitalise market
• Business Issue: Gain new customers
• Business Issue: Global, multinational branding
• Business Issue: Increase awareness
• Business Issue: Increase sales, volume
• Business Issue: Increase market share

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Material offers.

How do we robustly validate new co-viewing models?

Does synthetic sample inhibit insights from real-world edge cases?

What safeguards prevent prompt leakage and hidden PII exposure in research?

How do we prove measurement quality forecasts ad yield and inventory value?

How can we leverage lean testing while maintaining confidence and rigor?

Prepared by Greenbook editors. Technology was used in the editorial process.