Lamppost Insights, LLC | United States | Greenbook
Lamppost Insights, LLC
A full-service strategic research and brand consultancy, designed to support immediate needs, but also illuminate and inspire the best path forward.
Consulting
- Full Service
- Quantitative Research
- Featured in Greenbook's Buyer's Guides
Why choose Us
- Brand Experts
- Senior, Experienced Team
- Collaborative Partners
- Customized Approaches
- Strategic Guidance
Features and attributes
Shopper Insights
- All-in-one suite
- Mobile ethnography
- Multisource data integration
Brand Solutions
- Behavioral capabilities
- Brand management
- Brand monitoring
- Custom tracking surveys
What is Lamppost Insights, LLC?
Lamppost Insights is a new type of research and brand consultancy, borne from what we feel was complacency in the marketplace.
We take inspiration from the (in)famous quote by advertising legend David Ogilvy, "...research is used as a drunkard uses a lamppost, for support rather than illumination."
Our goal is to help get back to what makes research great by not just providing support for brand ideas but illuminating and inspiring the best path forward.
To accomplish this mission, we build customized research solutions for our clients based on over 20 years of experience and new and developing approaches. We also focus on storytelling and design-based outputs to bring data to life for maximum impact.
Our work has made an impact for top marketing and communications agencies, along with leading and emerging brands in retail, automotive, technology, financial, media/entertainment, CPG, travel/leisure, and B2B sectors.
We partner with brands to build thoughtful, customized solutions to complex problems across all stages of the brand development process - from understanding and defining your core audience and positioning to evaluating the impact of your marketing efforts. Across everything we do, we help uncover underlying human truths to create impactful brand experiences that drive brand health and success.
Lamppost Insights, LLC Recognition & Certifications
Minority-Owned Business
Lamppost Insights, LLC Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Lamppost Insights, LLC
Research Solutions
- Advertising Research
- Brand Equity Research
- Business-to-Business Research
- Consumer Market Research
- Shopper Insights
- Strategic Market Research
- Advertising Communication Strategy Research
- Brand Identity Research
- Brand Image Tracking
- Brand Positioning Research
- Customer Satisfaction Research
- Concept Development Research
- Product Development Research
- Concept Testing
- Customer Experience Research
- Shopper Journey Mapping
- Home Use Tests
- Brand Loyalty / Satisfaction Research
- Market Segmentation
Business Issues
- Business Issue: Brand repositioning
- Business Issue: Global, multinational branding
- Business Issue: Brand / product / service launch
Industries / Sectors Serviced and Demographics Studied
- Advertising Agencies [market sector expertise]
- Media Industry [market sector expertise]
- Sports [market sector expertise]
- Travel & Tourism [market sector expertise]
- Technology [market sector expertise]
- Apparel & Clothing [market sector expertise]
- Foods & Nutrition [market sector expertise]
- Mass Merchandisers [market sector expertise]
Research Services
Key personnel
- Steve Pagan
Founder & President - Faith Markham
Partner - Head of Strategy
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Lamppost Insights, LLC offers.