Ipsos | Full Service from United States | Greenbook
Ipsos
Founded in 1975, Ipsos is an independent market research company controlled and managed by research professionals.
Why choose Us
- Innovative
- True Understanding
- Actionable Truth
- Security, Simplicity
- Speed, Substance
Features and attributes
Brand Solutions
- Behavioral capabilities
- Brand management
- Brand monitoring
- Collaboration & workflow
- Custom tracking surveys
- Image identification
- Natural language queries
- Omnibus brand tracking
- Proprietary data
- Real-time tracking & alerts
- Syndicated brand panels
Online Qualitative
- Gen AI summaries & insights
- Ideation and co-creation tools
- Mobile UX and accessibility
- Qual & quant integration
Sampling Solutions
- Research communities
What is Ipsos?
Ipsos is one of the world’s leading and most trusted market research firms, offering a full line of custom, syndicated, omnibus, panel, and online research products and consulting services. With offices in all major cities across North America, including New York, Chicago, Los Angeles, Cincinnati, San Francisco, Norwalk, Toronto, Vancouver plus many more, Ipsos assists companies and institutions in understanding how the world is changing, the behavior and opinions of citizens and consumers and the trends underway, enhancing their reputation and communications.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
This enables our clients to act faster, smarter and bolder.
Ipsos Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Ipsos
Research Solutions
- Consumer Market Research
- Customer Satisfaction Research
- Public Opinion Research
- Business-to-Business Research
- Brand Equity Research
- Advertising Effectiveness Research
- Product Market Research
Business Issues
Research Services
- Full Service Market Research
- Online Focus Group Platforms & Software
- Online Proprietary Research Panels
Related Services & Software
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Ipsos offers.
FAQs
- Does online data collection always guarantee lower costs than offline methods?
- What practices minimize survey fatigue among niche professional experts?
- How do we prove DIY usage leads to cycle time and cost reduction?
- How do I quantify ROI from loyalty research initiatives?
- Are online qual communities mainly for young audiences?
Prepared by Greenbook editors. Technology was used in the editorial process.