Claira - Behavioral Intelligence by InsightsNow

The first AI agent for behavioral intelligence in product innovation. Surface moments others miss. Ground every decision in evidence, not opinion.

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What is Claira - Behavioral Intelligence

Innovation fails when teams can't see the same reality. Misaligned briefs, siloed data, and opinion-based decisions quietly erode great ideas before they reach market — costing months of rework and misdirected investment. Claira is the first AI agent purpose-built to embed behavioral intelligence across the entire innovation process.

Key features:

• Behavioral Intelligence Engine
  Claira synthesizes the most powerful behavioral frameworks — Jobs-to-Be-Done, habit loops, behavioral economics — into one unified intelligence layer, delivering deeper consumer understanding than any single-framework approach can.

• Moments-of-Opportunity Discovery
  Surfaces hidden behavioral opportunities from existing data in ~4 hours — turning months of synthesis into days and revealing the tensions, motivators, and triggers that drive real consumer choices.

• Behavioral Knowledge Base
  Ingests reports, PDFs, social data, and text files into a structured, searchable behavioral knowledge base — eliminating redundant research spend by up to 30% and capturing institutional knowledge that outlasts project turnover.

• Cross-Functional Team Alignment
  Creates a shared behavioral language across insights, R&D, marketing, and innovation teams — eliminating rework loops, reducing misalignment, and accelerating go/no-go decisions with documented behavioral rationale.

• Behavioral Product Playbooks
  Transforms front-end innovation output into executable playbooks with consumer-facing concepts, product guardrails, behavioral KPIs, and guidance roadmaps — turning research into decision-ready action for every team.