Insights in Marketing

Insights in Marketing is a qualitative and quantitative research firm helping brands uncover deeper insights to drive confident decisions and growth.

Full Service
Qualitative Research
Quantitative Research

Why choose Us

• EXPERT MODERATION
• DEEP UNDERSTANDING
• REAL CONVERSATIONS
• STRATEGIC INSIGHTS
• WE MAKE YOU LOOK GOOD

What is Insights in Marketing?

Insights in Marketing is a strategic market research firm that helps brands make smarter, more confident decisions through custom qualitative and quantitative research.

We partner with consumer insights and marketing teams to explore behavior, test ideas, and shape strategy across:

1. Concept testing
2. Product testing
3. Brand positioning and brand equity
4. Shopper insights
5. Advertising and copy testing
6. Segmentation

We help teams answer critical business questions such as:

1. Category and competitive assessments
2. Consumer target and shopper understanding
3. Brand strategy and positioning
4. Messaging and communications
5. Innovation
6. Jobs to be done

Our work goes beyond surface level feedback. Through expert moderation and a insight-driven approach, we uncover the motivations and context behind consumer choices and translate them into clear, actionable direction.

Our capabilities include:

1. Qualitative research including focus groups and in-depth interviews
2. Quantitative research and integrated qual and quant approaches
3. Exploratory research and ethnography
4. Market opportunity and strategic research

With over 35 years of experience, we design research that supports innovation, brand growth, and customer understanding, helping our clients feel confident using insights to drive impact.

Insights in Marketing Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Insights in Marketing

Research Services

• Full Service Quantitative Market Research
• Full Service Qualitative Market Research
• Hybrid & Mixed Methodology Market Research
• Qualitative Services - Moderators
• One-on-One & In-Depth Interviews (IDI)

Research Solutions

• Advertising Research
• Brand Identity Research
• Brand Positioning Research
• Consumer Attitude & Usage Research
• Packaging Testing
• Market Segmentation
• Concept Testing
• Product Testing
• Shopper Insights
• Strategic Market Research

Published on Greenbook

Ethnography Essentials

There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.

Brian Fletcher
Vice President at Insights in Marketing
September 23, 2015

Insights in Marketing Client Projects and Success Stories

1. Major Appliance Manufacturer Improves Sales through Emotional Consumer Connection
   A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
   Project Objectives:

   • Identify meaningful, emotional insights to leverage in marketing communications
   • Understand the persuasion and break-through potential of various advertising campaigns
   • Translate lead advertising campaign online in a way that emotionally resonates with consumers and is easy to navigate
     Read the case study

2. Hybrid Quantitative & Qualitative Approach Allows CPG Manufacturer to Land on New Packaging Design
   Our client, a large CPG manufacturing company, came to IIM hoping to discover the most effective packaging design for one of its new, all-natural products.
   Client Objectives:

   • To launch a package design that communicates the new product’s unique, all-natural benefit in a way that resonates with consumers.
   • To determine the optimal size for the packaging.
   • To identify the most appealing package design to consumers.
     Read the case study

3. IIM Enables Sports Team to Identify and Appeal to Target Consumers
   Illinois-based MLS team the Chicago Fire wanted to understand the different segments of the Chicagoland sports market, as well as identify which segments to target and how to appeal to them.
   Client Objectives:

   • Identify and quantify a customer target for the Chicago Fire
   • Understand and measure growth opportunities for each consumer target
   • Determine the most relevant brand positioning territories and key messages needed to capitalize on the growth opportunities
     Read the case study

INFO

Contact
insightsinmarketing.com
Phone: (847) 853-0500
Mailing Address:
650 Dundee Road
Suite 390
Northbrook, IL,
United States
60062

Key personnel:
Michelle Davis
Sales & Marketing Manager
Phone: (847) 512-9830