Haystack Consulting | Consulting from Belgium | Greenbook
Haystack Consulting
Innovation & Brand is our playground. We use consumer data, AI & video to ignite growth for FMCG, Retail and Financial Services brands over the world.
Why choose Us
- Tailored, actionable solutions No “off-the-shelf” strategies here.
- Data, AI and video-driven insight and innovation
- Collaborative, human-centered approach We work with clients, not just for them.
We design custom, data-informed solutions that are practical, implementable, and measurable.
What is Haystack Consulting?
Haystack Consulting, the Sensational Agency. Sensational, because we continuously challenge ourselves to touch hearts, look at things from a new perspective, innovate, and surprise. We are a research and consultancy agency with a focus on innovation and brand strategies. We work with the latest technologies, such as AI, video and big data analysis, to discover hidden patterns that others have not even noticed yet. Just imagine: instead of merely following trends, we help to create them. Our standards are high. We don't stop at the basics, but walk into the world of the consumer. We are creative and unconventional. With our sharp, sparkling insights and dynamic presentations, we bring the tools to make brands grow and thrive in a world that’s constantly in motion.
What do we actually do? Brand and innovation. Two domains that are just as intertwined as Siamese twins. A bit more explanation maybe? We work with the most respected brands, from retailers and FMCG companies to banks and insurance firms, all around the globe. Along the way, we’ve done some pretty wild things, such as smelling socks to prototype them optimally and playing brand strategy games with pirates as avatars to discover new growth opportunities. And that’s just the beginning! We also track countless brands, products, needs, and occasions through customized tracking systems. All of this to ensure that brands don’t just get better — they become sensational.
Our services & expertise
- Strategy Consulting – We reveal the logic behind every successful innovation using data, tech, and human insight.
- Ideation – We co-create ideas with AI to spark meaningful innovation.
- Product Development & Testing – We blend creativity and data to craft products people love.
- Brand & Packaging – We build brands and designs that stand out.
- Sensory Research – We decode how people feel, see, and experience your brand.
Haystack Consulting Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Haystack Consulting.
Research Solutions
- Strategic Market Research
- Brand Equity Research
- Brand Positioning Research
- Consumer Market Research
- International Market Research with Consumers
- Packaging Testing
- Price & Pricing Research
- Product Market Research
- Idea Generation
- Product Testing
- Concept Testing
- Taste Tests & Sensory Tests
Industries / Sectors Serviced and Demographics Studied
- Alcoholic Beverages [market sector expertise]
- Beverages [market sector expertise]
- Foods & Nutrition [market sector expertise]
Research Services
- Full Service Market Research
- Full Service Quantitative Market Research
- Full Service Qualitative Market Research
- Hybrid & Mixed Methodology Market Research
- Ethnography
- Taste Test Facilities
- Sensory Research
- Interviews with Consumers
- AI-Powered Video-based Research
International Expertise
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Haystack Consulting offers.