GoodQues

GoodQues is the anti-research, research company. We are a female-owned, full-service consumer insights company applying creativity in qual and quant.

What is GoodQues?

GoodQues is best known for inspiring brands with raw human insight, extracted through the modern execution of quantitative and qualitative research. We approach each assignment using a combination of rigor and creativity to break the barriers of fatigued panels, robotic conversations, inauthentic responses and boring research reports. We lean on research copywriting, principles of psychotherapy and more. Instead of dense statistics, GoodQues is designed to deliver data stories and strategies. From applying language as a research tool to utilizing psychology principles, we’re obsessed with making research more experiential for respondents and clients. For respondents, we foster a research environment ripe for transparency. For clients, we build outputs that not only serve to inform but also work hard to inspire.

GoodQues Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by GoodQues.

Research Solutions

• Brand Equity Research
• Brand Identity Research
• Brand Positioning Research
• Consumer Attitude & Usage Research
• Concept Development Research
• Product Development Research
• Concept Testing
• Market Segmentation
• Customer Experience Research

Research Services

• Full Service Quantitative Market Research
• Full Service Qualitative Market Research
• Hybrid & Mixed Methodology Market Research
• Qualitative Market Research Services

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise GoodQues offers.

Which product testing metrics predict post-purchase retention?

Do experimental designs always assume more sample is always better?

What practices ensure optimization studies reflect real consumer use conditions?

How do ethnography and path to purchase surveys complement each other?

What can go wrong when I run the same focus group guide across cultures?

Prepared by Greenbook editors. Technology was used in the editorial process.