In-Depth Interviews by Flying Horse

4.9

Based on 6 ratings

We use detailed guides and moderators trained in behavioral science to uncover audience insights and recommend how to improve their perceptions.

What is In-Depth Interviews

In-Depth Interviews (IDIs) are one of the most powerful qualitative research methods for gaining a nuanced understanding of your audience's true thoughts, feelings, and behaviors. By conducting these interviews in a one-on-one setting, we dig deep into the subconscious motivations and perceptions that influence how they act.

Key features:

• Hear the voice of the customer.
  Our reports include direct quotes from your audience whenever it might be useful. Positive quotes can be used as testimonials and negative ones can provide guidance for strategic changes to your business.

• The best bang for your buck.
  If your research budget is limited, IDIs provide the best value. We’ll speak to your audience to help you understand what people are saying behind your back, then we’ll develop a strategy to ensure they see you the way you want to be seen.

Applicable business issues:

• Brand / product / service repositioning
• Defend market share
• Increase market share
• Increase sales, volume
• Develop, revitalise market
• Gain new customers

Contact

• Phone: 406.586.9654
• Mailing address:
  212 Discovery Drive
  Suite D
  Bozeman, MT,
  United States
  59718

International capabilities

• United States
• Australia
• India
• Germany
• Canada
• United Kingdom
• France
• South Africa

Key personnel

• Murray Steinman
  President & CEO
• Isaiah Cormier
  Director of Research and Behavioral Science