Focus Groups by Flying Horse

4.9

Based on 6 ratings

We use guided focus groups with expert moderators to uncover collective insights and recommend strategies to improve audience perceptions.

What is Focus Groups

Focus groups are an ideal qualitative research tool for capturing a wide range of perspectives in a dynamic, interactive setting. By bringing together diverse participants in a group environment, we can observe how individuals influence one another’s opinions, explore shared and differing attitudes,...

Key features:

• Hear the voice of the group.
  Our focus group reports include direct quotes and interactions between participants, offering unique insights into how customers collectively perceive your brand and product.

• Real-time reactions and discussion.
  Focus groups offer live reactions, allowing you to observe firsthand how participants influence one another. If questions arise during the groups, they can be passed along to our moderators in real time.

• Biometric Add-Ons
  For those that want to go deeper into the emotional state of their participants during focus groups, we can apply our suite of mind science sensors to measure their second-by-second reactions.

Applicable business issues:

• Brand / product / service repositioning
• Develop, revitalise market
• Increase market share

INFO

Contact
www.flyinghorseagency.com
406.586.9654
Bozeman, MT
United States

Mailing address

212 Discovery Drive
Suite D
Bozeman, MT,
United States
59718

View on map

International capabilities

• United States,
• Australia,
• India,
• Germany,
• Canada,
• United Kingdom,
• France,
• South Africa

Key personnel

• Murray Steinman
  President & CEO
• Isaiah Cormier
  Director of Research and Behavioral Science