# 8TH DAY

Partner with the world’s most ambitious brands and organisations to navigate the complexities of culture, human behaviour and commercial challenges.

## Consulting

## Qualitative Research

## International

## What is 8TH DAY?

8TH DAY is an independent strategy consultancy helping ambitious brands navigate culture, human behaviour and complex commercial challenges through our approach: Imagination Science.

We believe strategy is more than analysis. It is the human act of imagining possible realities. Every strategic decision is made without certainty. We never have complete information.

We decide by imagining what could happen next.

This act of imagining is not fantasy – it is rehearsal. Strategy depends on the ability to rehearse reality before it arrives.

Imagination Science treats imagination as a discipline: a structured way to explore possible futures under real-world constraints, so organisations can make decisions with conviction.

## 8TH DAY Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by 8TH DAY

### Business Issues

[Business Issue: Brand repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html)  
[Business Issue: Gain new customers](/content/market-research-firms/gain-new-customers/index.html)  
[Business Issue: Global, multinational branding](/content/market-research-firms/global-multinational-branding/index.html)

### International Expertise

[Global Market Research Capabilities](/content/market-research-firms/worldwide/index.html)

### Research Solutions

[International Market Research with Consumers](/content/market-research-firms/international-research/index.html)

## INFO

Contact  
[www.8th-day.com](https://www.8th-day.com/?utm_source=Greenbook&utm_medium=directory)  
[+447968285980](tel:+447968285980)  
London  
[United Kingdom](/content/market-research-companies/united-kingdom/index.html)

Mailing address  
Gensurco House 46A Rosebery Avenue Second Floor  
London,  
United Kingdom

Key personnel  
Chloe Alana Williams  
Partner

Table of content  
[What is 8TH DAY?](/content/company/Eighth-Day#about/index.html)  
[Services and Expertise](/content/company/Eighth-Day#services/index.html)