Delineate

Delineate offers a connection to the real world to help you make informed decisions about your business, by tracking your brand & campaigns globally.

Data & Analytics

International

Data Collection

Why choose Us

• Brand Tracking
• Campaign Evaluation
• Accurate real-time data
• Ongoing support
• Comprehensive analysis

What is Delineate?

Delineate is a global data and insights business.

We provide an always-on connection to the real world to help you make informed decisions about your business, by tracking your brand and campaigns across the globe.

Since 2018, we have been giving world-leading consumer brands the competitive advantage of tracking the moments that matter.

We have tracked over 2,500 campaigns and measured consumer reactions for brands like Coca Cola, Salomon, and Tata.

Tracking from Delineate measures consumer behaviour as it happens, today, tomorrow and into the future. It reveals trends, patterns, and market shifts, that help you make informed decisions about your business.

Brand Tracking

Reporting on brand tracking quarterly or monthly is no longer enough.

It’s 2025. Things move quickly and you want tracking data on your brand, on-demand, so you can make the best decisions in the moment.

Delineate is an always-on connection, so you have access to accurate tracking data from across the globe, when you want it, in the format that fits the way you work.

Campaign Evaluation

Why wait patiently for a report on your latest campaign when you can measure it on demand? Who doesn’t want the confidence of having the freshest data to make the best decisions?

Delineate is a consumer insights platform that is “always on”. We give you the competitive advantage of tracking the moments that matter to your campaigns, as they happen, so you can make decisions that win.

Delineate Recognition & Certifications

Minority-Owned Business

Delineate Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Delineate

Research Solutions

• Brand Equity Research
• Brand Image Tracking
• Advertising Research
• Advertising Tracking
• Brand Positioning Research
• Advertising Effectiveness Research
• Advertising Communication Strategy Research
• Corporate Image / Identity Research
• B2B Research Market & Competitive Intelligence
• Consumer Attitude & Usage Research
• Consumer Trends Research
• Customer Satisfaction Research
• Strategic Market Research
• Advertising Concept Testing
• Customer Experience Research

Research Services

• Tracking Research
• Agile Market Research
• Full Service Quantitative Market Research
• Marketing & Sales Effectiveness Modeling

Business Issues

• Business Issue: Increase market share

International Expertise

• Global Market Research Capabilities

Related Services & Software

• Artificial Intelligence / AI-Powered Insight Platforms
• Business Intelligence Software
• Data Visualization & Dashboarding Software
• Automated Market Research Platforms

Published on Greenbook

1 result

Playing the Brand Management Game, Defensively AND Offensively!
Are you being defensive about your brand management strategy?

Jeff McDonald
CEO of the Americas at Delineate
September 9, 2020
Read article

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Delineate offers.

When should we test narrative arcs in fifteen-second story sequences?

When should AI model output automatically feed trackers or executive dashboards?

Why do handoffs still fail despite swimlanes, playbooks, and SLAs?

What's the cleanest way to manage multi-currency incentives centrally?

How are teams setting governance for AI-assisted analysis to prevent misuse?

Prepared by Greenbook editors. Technology was used in the editorial process.