# Conjoint Analysis by decision point

[Based on 3 ratings](/content/company/Decision-Point#reviews/index.html)

Assess the relative importance your target places on different elements of a product, packaging, or advertising campaign.

[Product page](https://decision-point.net/services/#quantitative "decision point  website")

## What is Conjoint Analysis

Conjoint analysis assesses the relative importance your target places on different elements of a product, packaging, or advertising campaign.

## Applicable business issues:

- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html) 
- [Brand / product / service repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html) 
- [Defend market share](/content/market-research-firms/defend-market-share/index.html) 
- [Increase sales, volume](/content/market-research-firms/increase-sales-volume/index.html) 
- [Defend price premium](/content/market-research-firms/defend-price-premium/index.html) 
- [Gain trial](/content/market-research-firms/gain-trial/index.html) 
- [Gain new customers](/content/market-research-firms/gain-new-customers/index.html)

### Contact

Website: [decision-point.net](https://decision-point.net/?utm_source=Greenbook&utm_medium=directory)

Phone: (608) 695-3027

Location: Madison, WI, United States

Mailing address: 5610 Kalas St., Madison, WI, United States 53716

### International capabilities

- [United States](/content/market-research-companies/united-states-of-america/index.html) 
- [United Kingdom](/content/market-research-companies/united-kingdom/index.html) 
- [Canada](/content/market-research-companies/canada/index.html) 
- [Australia](/content/market-research-companies/australia/index.html) 
- [Germany](/content/market-research-companies/germany/index.html) 
- [Brazil](/content/market-research-companies/brazil/index.html) 
- [Czech Republic](/content/market-research-companies/czech-republic/index.html) 
- [Denmark](/content/market-research-companies/denmark/index.html) 
- [Greece](/content/market-research-companies/greece/index.html) 
- [Iceland](/content/market-research-companies/iceland/index.html) 
- [Ireland](/content/market-research-companies/ireland/index.html) 
- [Italy](/content/market-research-companies/italy/index.html) 
- [Japan](/content/market-research-companies/japan/index.html) 
- [Mexico](/content/market-research-companies/mexico/index.html) 
- [New Zealand](/content/market-research-companies/new-zealand/index.html) 
- [Portugal](/content/market-research-companies/portugal/index.html) 
- [Puerto Rico](/content/market-research-companies/puerto-rico-country/index.html) 
- [Scotland](/content/market-research-companies/scotland/index.html) 
- [South Africa](/content/market-research-companies/south-africa/index.html) 
- [Sweden](/content/market-research-companies/sweden/index.html) 
- [Switzerland](/content/market-research-companies/switzerland/index.html) 
- [Netherlands](/content/market-research-companies/the-netherlands/index.html) 
- [Turkey](/content/market-research-companies/turkey/index.html)

### Industry affiliations

- Insights Association (United States) 
- SHSMD

### Key personnel

- Nicole Wyrembeck - President 
- Katie Kurtz - Vice President 
- Kelli Betsinger - Research & Branding Consultant