Conjoint Analysis by decision point — Greenbook
Conjoint Analysis by decision point
Assess the relative importance your target places on different elements of a product, packaging, or advertising campaign.
What is Conjoint Analysis
Conjoint analysis assesses the relative importance your target places on different elements of a product, packaging, or advertising campaign.
Applicable business issues:
- Brand / product / service launch
- Brand / product / service repositioning
- Defend market share
- Increase sales, volume
- Defend price premium
- Gain trial
- Gain new customers
Contact
Website: decision-point.net
Phone: (608) 695-3027
Location: Madison, WI, United States
Mailing address: 5610 Kalas St., Madison, WI, United States 53716
International capabilities
- United States
- United Kingdom
- Canada
- Australia
- Germany
- Brazil
- Czech Republic
- Denmark
- Greece
- Iceland
- Ireland
- Italy
- Japan
- Mexico
- New Zealand
- Portugal
- Puerto Rico
- Scotland
- South Africa
- Sweden
- Switzerland
- Netherlands
- Turkey
Industry affiliations
- Insights Association (United States)
- SHSMD
Key personnel
- Nicole Wyrembeck - President
- Katie Kurtz - Vice President
- Kelli Betsinger - Research & Branding Consultant