# StrategicImpact™ Process by Decision Analyst

The StrategicImpact™ Process gathers knowledge and gains alignment among key stakeholders, leading to a deeper understanding of the business needs.

## What is StrategicImpact™ Process

Decision Analyst's StrategicImpact™ Process is a system for gathering knowledge and gaining alignment among key stakeholders that leads to a deeper understanding of the business needs and opportunities from every perspective, including consumers, employees, upper management, and shareholders. The goal of...

## Key features:

- **Activation workshops**: A cross-functional collaborative workshop to help integrate learning into your corporate plans. Research must lead to decisions and to actions.

## Applicable business issues:
- **Defend market share**
- **Brand / product / service repositioning**
- **Brand / product / service launch**
- **Increase awareness**

### Contact Information
- **Website**: [www.decisionanalyst.com](https://www.decisionanalyst.com/?utm_source=Greenbook&utm_medium=directory)
- **Phone**: (817) 640-6166
- **Mailing address**: 2670 E. Lamar Blvd, Arlington, TX, United States, 76011-3100
- **International capabilities**: United States, United Kingdom, Australia, Canada, Germany, France

### Key personnel
- **Jerry W. Thomas** - Chief Executive Officer
- **Felicia Rogers** - Corporate Executive Vice President
- **Bonnie Janzen** - President