Daxue Consulting | Full Service from China | Greenbook
Daxue Consulting
China-focused market research and strategy consultancy helping international clients with consumer insights, market entry and growth in China.
Full Service
International
Data & Analytics
Last updated on: July 10th, 2026
What is Daxue Consulting?
Daxue Consulting is a China-focused market research and strategy consultancy that helps international companies enter, grow, and operate in the Chinese market. The firm provides consumer insights, market intelligence, qualitative and quantitative research, digital strategy, product and channel testing, and in-market support to global clients seeking to understand Chinese consumers and business environments.
We offer market research services including:
- Market sizing
- Market segmentation
- Trends Monitoring
- Persona Mapping
- Brand Audit
- Startup Scouting
- Product/Market Fit
- Product Testing
- Foresight/Prospective
- Brand/Product Naming
- Consumer Tribes & Activation Toolkit
- Channels Strategy
- IP Collaboration
- China Messaging Localization
- Open Innovation
- White Space Analysis
- Influencer Screening
- Pricing strategy
Using the methodologies of:
- Consumer surveys
- Consumer interviews
- Consumer panels
- Social listening
- E-commerce scraping
- Online diary
- Expert interviews
- Mystery shopping
- Insider interviews
- Workshops
- Database building
What sets us apart
We don’t just deliver data; we deliver a strategic roadmap: Our proprietary ‘Where to play + How to win’ framework, strengthened through 700+ projects, is designed to answer the critical questions every board of directors asks before investing in China. We don’t just tell you the ‘what,’ we give you the ‘so what’ and the ‘what’s next,’ ensuring your strategy is built on insights, not assumptions.
Highly strategic research is our game: We uniquely combine market research and strategy consulting, with an objective to share conclusive and actionable, data-based deliverables to help our clients achieve growth in China.
Tailored research services: Every project is customized to meet the specific needs of each client. We adapt our research methods to fit the client’s needs and changing market conditions.
Diverse industry experience: Our team works projects across diverse industries, allowing us to bring fresh perspectives to each project.
Daxue Consulting Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Daxue Consulting.
Research Solutions
- Brand Positioning Research
- Consumer Market Research
- Consumer Attitude & Usage Research
- Strategic Market Research
International Expertise
INFO
Contact
daxueconsulting.com
[+86 21 5386 0380](tel:+86 21 5386 0380)
Shanghai
Mailing address: Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai, China
Key personnel:
Matthieu David
CEO
[+86 21 5386 0380](tel:+86 21 5386 0380)
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