# Dallas By Definition

Rooms: 1: 15'x20' viewing 8. 2: 15'x30' viewing 12. 3: 15'x18' viewing 12. 4: 27' x 25'' viewing 25. 5: 16'x24' viewing 15. One triad view 6

Focus Group Facility

## Features and attributes

- Physical product testing

## What is Dallas By Definition?

Offers five spacious focus group rooms with floor-to-ceiling mirrors for easy viewing, oversized tiered viewing rooms, and a luxurious private client lounge.

One additional mini-group room is available providing a smaller setting for Diads and one-on-one group projects. Two test kitchens. Experienced, professional, friendly staff. Focus Vision and Streamline Universal are available. T1 and wireless access, DVD, and digital audio. Entire facility renovation December 2015. Impulse Rated "One of the World's Best Facilities 16 Year Honor Roll"

## Dallas By Definition Recognition & Certifications

Women-Owned Business

## Research Facility

Location: Suburban  
Building Type: Office Building  
Travel time from airport: 10 mins  
Travel time from downtown: 10 mins  
Facility Features: -

## Research Facility Details

Recruiting capabilities:

Offers five spacious focus group rooms with floor to ceiling mirrors for easy viewing. Oversized tiered viewing rooms.

## Facility Rooms

| Room Types  | Dimensions      | Capacity | Observation Capacity |
|-------------|----------------|----------|---------------------|
| Classroom Focus Group | 15X30 feet   | 12       | 12                  |
| Focus Group        | 15X20 feet   | 12       | 15                  |
| Focus Group        | 25X27 feet   | 50       | 18                  |
| Classroom Focus Group | 16X24 feet   | 40       | 15                  |
| Classroom Focus Group | 14X8 feet    | 4        | 6                   |

## Dallas By Definition Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Dallas By Definition

- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html) 
- [Mock Jury Research](/content/market-research-firms/mock-jury/index.html) 
- [Product Testing](/content/market-research-firms/product-testing/index.html) 
- [Car Clinics](/content/market-research-firms/car-clinics/index.html) 
- [Home Use Tests](/content/market-research-firms/home-use-tests/index.html) 
- [Product Usability Testing](/content/market-research-firms/usability-testing/index.html) 
- [Taste Tests & Sensory Tests](/content/market-research-firms/taste-test/index.html) 
- [User Testing](/content/market-research-firms/user-testing/index.html)

Research Services

- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html) 
- [Interviews with Healthcare Professionals](/content/market-research-firms/interviewing-healthcare/index.html) 
- [On-Site Interviewing](/content/market-research-firms/interviewing-on-site/index.html) 
- [Online Proprietary Research Panels](/content/market-research-firms/proprietary-panels/index.html) 
- [Focus Group Facilities](/content/market-research-firms/focus-group-facilities/index.html) 
- [Recruiting for Focus Groups](/content/market-research-firms/focus-group-recruiting/index.html) 
- [Test & Commercial Kitchens](/content/market-research-firms/test-kitchen/index.html)

## Market Research FAQs with Expert Insights

### What are the risks of applying the same pricing model across global regions?

### When is sensory testing most critical for product optimization?

### Do heatmaps and clicks explain why users fail critical tasks?

### How can healthcare research better capture caregiver perspectives?

### How do we design for right-to-left languages without surprises?