# ASMARQ Co., Ltd.

Our proprietary panel of 1,000,000+ in Japan enables fast, reliable full-service research, including both qualitative and quantitative studies.

## Why choose Us

- 1M+ Japan proprietary panel
- Qual recruitment excellence
- ISO quality, trusted partner
- Fast feasibility & delivery
- Smooth global communication

## What is ASMARQ Co., Ltd.?

**About ASMARQ**  
ASMARQ is a full-service marketing research company based in Japan, founded in 2001 and publicly listed on the Tokyo Stock Exchange Standard Market. We support domestic and international clients with reliable project execution, transparent processes, and high-quality deliverables.

**Our Panel**  
We operate our proprietary online panel of 1,000,000+ members across Japan. Our core is consumer research, and when required, we can also support specialised segments such as business professionals or healthcare-related audiences. We manage over 6,600 studies annually across qualitative and quantitative methods.

**What We Do**  
We handle the full research cycle: study design, recruitment, moderation, fieldwork, data collection and reporting. Our methodologies include online surveys, central location tests (CLT), home use tests (HUT), focus groups, in-depth interviews, ethnography, diary surveys, and online boards.

**Who We Work With**  
We work with research agencies, advertising agencies, consulting firms, publishers, and brands across industries such as food, beverages, alcohol, cosmetics, personal care, baby care, fashion, and more.

**Quality & Strengths**  
ASMARQ began as a qualitative recruiting specialist, and our screening, confirmation and multi-step quality checks remain strengths today. As a publicly traded company, we maintain strict quality standards, including ISO 20252 certification.

**Facilities & Coverage**  
We offer nationwide coverage including Tokyo, Osaka and Fukuoka, and operate our own facility in central Tokyo suitable for focus groups, CLT and food testing.

**Next Steps**  
We respond quickly to feasibility checks and welcome RFQs of any scale.

## ASMARQ Co., Ltd. Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by ASMARQ Co., Ltd.

### Research Services
- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html)  
- [Full Service Qualitative Market Research](/content/market-research-firms/qualitative/index.html)  
- [Ethnography](/content/market-research-firms/ethnography/index.html)  
- [Online Proprietary Research Panels](/content/market-research-firms/proprietary-panels/index.html)  
- [Recruiting for Focus Groups](/content/market-research-firms/focus-group-recruiting/index.html)  
- [Online Focus Groups](/content/market-research-firms/online-focus-groups/index.html)  
- [Online Research Panels](/content/market-research-firms/online-panels/index.html)  
- [Qualitative Market Research Services](/content/market-research-firms/qualitative-research/index.html)

### Research Solutions
- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html)  
- [Home Use Tests](/content/market-research-firms/home-use-tests/index.html)

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise ASMARQ Co., Ltd. offers.

### How is qual-at-scale changing stakeholder expectations for turnaround and depth?

### When should payer research be integrated with medical research studies?

### What evidence links in-product telemetry to willingness-to-pay survey metrics?

### How are health trends affecting consumer attitudes toward packaged goods?

### Where do AI-driven qual methods most need to improve?