# Applied Marketing Science

Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts.

## Why choose Us

- 35+ years experience
- Roots in MIT Sloan
- Systematic & cutting-edge
- Originators of VOC
- Trusted by leading organizations across B2B, life sciences, and consumer sectors

## What is Applied Marketing Science?

Applied Marketing Science (AMS) is a leading market research and consulting firm located in Burlington, Massachusetts. For over 35 years, AMS has helped product developers, customer experience professionals, and executives use customer insights to develop better products and services. With roots in the MIT Sloan School of Management, we take pride in utilizing systematic and cutting-edge methodologies, such as the latest advancements in AI technology. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions. Whether you are seeking to understand your customers, identify market opportunities, or guide product and experience development, our expert consultants leverage decades of expertise and experience to support you at every stage of the innovation journey. AMS delivers end-to-end research you need to make confident, critical, evidence-based business decisions.

## Applied Marketing Science Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Applied Marketing Science

### Research Solutions
- [Customer Experience Research](/content/market-research-firms/customer-experience/index.html)
- [Business-to-Business Research](/content/market-research-firms/b2b-industry/index.html)
- [Product Development Research](/content/market-research-firms/new-product-testing/index.html)
- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html)
- [B2B Research for Manufacturing Industries](/content/market-research-firms/business-to-business/index.html)
- [Customer Satisfaction Research](/content/market-research-firms/customer-satisfaction/index.html)
- [Price & Pricing Research](/content/market-research-firms/price-research/index.html)
- [Product Market Research](/content/market-research-firms/new-product-research/index.html)

### Research Services
- [Ethnography](/content/market-research-firms/ethnography/index.html)
- [Full Service Market Research](/content/market-research-firms/full-service/index.html)
- [Conjoint Analysis / Trade-off/Choice Modeling](/content/market-research-firms/conjoint-tradeoff/index.html)
- [One-on-One & In-Depth Interviews (IDI)](/content/market-research-firms/interviewing-in-depth/index.html)

### Related Services & Software
- [Market Research Training](/content/market-research-firms/seminar-training/index.html)
- [Artificial Intelligence / AI-Powered Insight Platforms](/content/market-research-firms/artificial-intelligence/index.html)

### Industries / Sectors Serviced and Demographics Studied
- [Surgical & Medical Devices \[market sector expertise\]](/content/market-research-firms/surgical-products-device/index.html)
- [Healthcare & Medical \[market sector expertise\]](/content/market-research-firms/healthcare/index.html)
- [Construction Industry \[market sector expertise\]](/content/market-research-firms/construction/index.html)

## Applied Marketing Science Client Projects and Success Stories

1. **Medical device manufacturer evaluates potential concepts**  
   A major medical device manufacturer was looking to evaluate two potential concepts in the otolaryngology space to treat chronic rhinosinusitis (CRS). The goal of the research was to 1) better understand current practices and solutions for treating CRS, and 2) to test physicians’ receptiveness to the new product ideas.  
   [Read the case study](/content/case-study/medical-device-manufacturer-evaluates-potential-concepts/index.html)

## Contact Information

- **Website**: [www.ams-insights.com](https://www.ams-insights.com/?utm_source=Greenbook&utm_medium=directory)  
- **Email**: [Send an Email](/content/company/Applied-Marketing-Science/email/index.html)  
- **Phone**: [(781) 250-6300](tel:(781)2506300)  
- **Mailing address**: 78 Blanchard Road, Suite 203, Burlington, MA, United States, 01803  
- **Metro**: Boston (MA)

## International Capabilities

- [United States](/content/market-research-companies/united-states-of-america/index.html)
- [Canada](/content/market-research-companies/canada/index.html)
- [China](/content/market-research-companies/china/index.html)
- [India](/content/market-research-companies/india/index.html)
- [Germany](/content/market-research-companies/germany/index.html)
- [Sweden](/content/market-research-companies/sweden/index.html)

## Industry Affiliations

- Insights Association (United States)
- AMA (United States)
- AAPOR (United States)
- ISBM, PDMA

## Key Personnel

- **Kristyn Corrigan**  
  Principal & Practice Lead  
  [(781) 250-6326](tel:(781)2506326)

- **John Mitchell**  
  President & Managing Principal  
  [(781) 250-6323](tel:(781)2506323)

### Table of Content

- [Why Choose Us?](/content/company/Applied-Marketing-Science#why-choose-us/index.html)
- [What is Applied Marketing Science?](/content/company/Applied-Marketing-Science#about/index.html)
- [Services and Expertise](/content/company/Applied-Marketing-Science#services/index.html)
- [Client Projects and Success Stories](/content/company/Applied-Marketing-Science#case-study/index.html)