Affectiva Inc.

Affectiva's Facial Coding AI helps businesses gain a deeper understanding of how audiences emotionally engage with content, products & services.

Services and Expertise

• Software & Technology
• Quantitative Research
• Qualitative Research

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Why choose Us

• Ethical AI-based approach
• Robust & diverse database
• 100K+ videos tested
• Normative benchmarks
• Seamless integration

What is Affectiva Inc.?

Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 2025.

Built on deep learning, computer vision, and real-world data: Affectiva has a profound database with more than 18 million face videos analyzed from 90 countries. Affectiva's technology can detect nuanced human emotions, complex cognitive states and calibration-free eye tracking.

Affectiva Media Analytics helps media, entertainment, and market research agencies gain a deeper understanding of how consumers and audiences engage with their content, products and services. Today, our Media Analytics solutions are used by 90% of the world’s largest advertisers, and 25% of the Fortune Global 500 companies.

Affectiva’s facial expression analysis technology is a critical component of your research methodology and is simple to deploy and scale. With our facial coding and calibration-free eye tracking, we enable brands and advertisers to:

• Measure emotions and responses in the moment
• Identify trigger events that drive emotional response and behavior
• Understand where the points of visual attention are on-screen within a video, without the need for calibration exercises

Affectiva solutions include:

Ad Testing

Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.

Entertainment Content Testing

Understanding viewer emotional engagement with movies, trailers and TV episodes is key to creating experiences that make the viewer want to see more.

Facial Coding API and SDK

Affectiva's API provides you with an easy way of getting AI-powered facial coding metrics for any face video. Or incorporate the Facial Coding SDK to get real-time emotional response for digital experiences or applications.

Research Software and Platform Details

• Training
• Custom
• Documentation
• Support
• Email / Help desk
• Solution deployment
• Cloud, SaaS, Web-Based
• Desktop
• Mobile

Affectiva Inc. Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Affectiva Inc.

Research Services

• Facial Coding & Analysis
• Emotional Measurement
• Neuromarketing
• Eye Tracking

Industries / Sectors Serviced and Demographics Studied

• Movies / Streaming / TV Market Research

Research Solutions

• Advertising Effectiveness Research
• Advertising Research
• Advertising Copy Testing - Digital Media
• Advertising Copy Testing - Television
• Media Research
• Advertising Concept Testing
• Digital Media Research

Contact Information

• imotions.com
• Send an Email
• phone: (781) 996-3037

Address

38 Chauncy Street Floor 8, Suite 800 Boston, MA, United States 02111

Key personnel

• Graham Page
  • Global Managing Director, Affectiva Media Analytics

Market Research FAQs with Expert Insights

• Is messaging free of category jargon more persuasive to category experts?
• What evidence proves ad message clarity leads to lower acquisition costs?
• Does higher arousal always mean positive emotion or persuasion?
• How is the rise of micro-influencers changing influencer research?
• Does higher likeability always predict binge completion or share?

Prepared by Greenbook editors. Technology was used in the editorial process.