# Ad Hoc Research

With 3 new multifunctional spaces in downtown Montreal and a fully bilingual team, we offer a complete roster of services to meet your research needs.

## What is Ad Hoc Research?

Since 1984, Ad Hoc Research has been transforming research projects into lasting partnerships. With a comprehensive suite of services designed to meet all your qualitative and quantitative needs, we’ve earned a reputation for precision, creativity, and actionable insights.

Now, from the heart of downtown Montreal’s most vibrant district, we are proud to offer you 3 brand new, multifunctional collaborative spaces that can accommodate traditional means of research (focus or mini-groups and individual interviews) as well as meeting and co-creation sessions. Our venues can help you connect with consumers to stimulate reflection, encourage and foster ideation, and produce innovation. These spaces are designed for a wide range of activities. We specialize in **product tastings**, where participants engage with products using all their senses : touching, tasting, and smelling, to gather in-depth feedback. Need to run **large-scale ad tests**? We can comfortably accommodate up to 80 **participants** to evaluate advertisements in real-time. For **UX testing**, we offer tailored environments to dive deep into user experience, ensuring that every detail is considered. Our multifunctional spaces come equipped with client/observer rooms, Kitchen, web streaming (In-house service), and our renowned five-star service.

And that's just the beginning. We also provide **recruitment services**, ensuring that you get the right participants for your project, whether you're renting a room or not. Our bilingual teams (English/French) specialize in recruiting across Canada, with the ability to source any type of profile, no matter how specific.

On top of our qualitative expertise, **Ad Hoc Research** offers a full range of **quantitative research services**, including web surveys, CATI (computer-assisted telephone interviews), and face-to-face interviews with tablets, making us your one-stop partner for all your research needs.

## Ad Hoc Research Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Ad Hoc Research.

Research Services

- [Focus Group Facilities](/content/market-research-firms/focus-group-facilities/index.html)
- [Recruiting for Focus Groups](/content/market-research-firms/focus-group-recruiting/index.html)
- [Full Service Market Research](/content/market-research-firms/full-service/index.html)
- [Taste Test Facilities](/content/market-research-firms/taste-test-facilities/index.html)
- [Full Service Quantitative Market Research](/content/market-research-firms/quantitative/index.html)
- [Qualitative Market Research Services](/content/market-research-firms/qualitative-research/index.html)

Research Solutions

- [Consumer Market Research](/content/market-research-firms/consumer-research/index.html)
- [Website Usability & UX](/content/market-research-firms/website-usability/index.html)
- [Advertising Research](/content/market-research-firms/advertising-research/index.html)
- [Brand Image Tracking](/content/market-research-firms/brand-image-tracking/index.html)
- [Brand Positioning Research](/content/market-research-firms/brand-positioning/index.html)
- [Business-to-Business Research](/content/market-research-firms/b2b-industry/index.html)
- [Product Testing](/content/market-research-firms/product-testing/index.html)
- [Shopper Insights](/content/market-research-firms/shopper-insights/index.html)
- [Advertising Concept Testing](/content/market-research-firms/advertising-research-concept-testing/index.html)

## Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Ad Hoc Research offers.

### How do ethnography and path to purchase surveys complement each other?

### Can AI coding shorten analysis time for focus groups while respecting nuance?

### What techniques help IDIs minimize confirmation bias and leading prompts?

### Does follower count always equate to influence in research decisions?

### How should we adapt innovation pipelines to manage disruption?

Prepared by Greenbook editors. Technology was used in the editorial process.