The Farnsworth Group | United States | Greenbook
The Farnsworth Group
Building products manufacturers and suppliers trust us to gain deep insights in their customers’ behaviors, brand, and strategic opportunities/risks.
Why choose Us
- 40 Years Category Expertise
- Survey Hard to Reach Pros
- Advanced Growth Analytics
- Senior Talent, Start to Finish
- Collaborative Qual & Quant
What is The Farnsworth Group?
Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.
Our deep category expertise and long-standing experience with both Consumers (DIYers) and Professional Tradespeople deliver actionable insights that drive measurable market performance.
Core capabilities include:
- Market sizing and channel distribution
- Product development and line reviews
- Usage, attitude, and behavior research
- Brand perception, positioning, and extension
- Communication effectiveness
- Customer satisfaction and loyalty
- Merchandising and assortment optimization
We help clients solve critical business challenges across four areas:
Unlock Growth:
Identify high-potential segments, premium trade-up opportunities, replacement triggers, and category expansion paths. Understand shifting demand between DIY and professional channels and the impact of emerging trends.Strengthen Brand Position:
Determine which attributes drive awareness, preference, loyalty, and repeat purchase. Evaluate perceptions of quality, innovation, value, sustainability, and reputation across key audiences.Optimize Products & Innovation:
Pinpoint the features and claims that drive purchase and satisfaction. Uncover unmet needs and customer trade-offs between cost, performance, and aesthetics.Enhance Channel & Go-to-Market:
Map buyer journeys across retail and digital channels. Assess pricing, promotions, merchandising, and service impacts on conversion and loyalty.
We apply advanced analytics, segmentation, conjoint, driver modeling, forecasting, and optimization to link insight to action. Our approach guides product, pricing, portfolio, and go-to-market decisions to maximize growth, ROI, and competitive advantage.
The Farnsworth Group Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by The Farnsworth Group.
Business Issues:
Research Services:
- Full Service Market Research
- Full Service Quantitative Market Research
- Full Service Qualitative Market Research
- Online Focus Groups
- Online Surveys
- In-Depth (IDI) / One-on-One Moderating
Research Solutions:
- Brand Equity Research
- Consumer Market Research
- Consumer Attitude & Usage Research
- Customer Satisfaction Research
- Product Market Research
- Product Testing
- Consumer Purchase Behavior Research
- Business-to-Business Research
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise The Farnsworth Group offers.