MMR Research | Full Service from United States | Greenbook
MMR Research
Global consumer and sensory research partners for FMCG and beyond. We help you craft product experiences that authentically embody your brand promise.
Full Service
Qualitative Research
Quantitative Research
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Why choose Us
- Product Experience Specialists
- Global Sensory Research
- "Go the extra mile" - Unilever
- "Dedicated" - Weetabix
- "Collaborative" - Mondelez
What is MMR Research?
MMR Research is a global consumer and sensory research agency dedicated to transforming brands by enhancing every facet of the innovation journey.
We combine deep industry expertise with cutting-edge research solutions to craft sensory experiences that authentically embody brand promises. There is no closer engagement between your consumer and your brand than the experience of using product and pack, but with today’s time pressed consumer making faster, intuitive, emotion based judgements - the battleground is shifting towards non-conscious sensory cues. We apply unique and powerful research tools to amplify your brand message, creating greater impact in store and more engaging experiences at the point of consumption. We call this Sensory Branding.
Our solutions include:
Sensory Research: Utilizing a global network of experts to deliver compelling product, packaging, and brand experiences.
Product Development & Testing: Ensuring alignment with target consumer needs through comprehensive testing and development.
Packaging Development: Collaborating with consumers to co-create packaging that enhances brand identity.
Concept Development & Testing: Focusing investments to maximize success in new product launches.
Brand Strategy & Development: Deciphering consumer complexities to create resonant concepts and distinctive brand footprints.
Range & Portfolio Optimization: Crafting product portfolios that captivate consumers both online and in-store.
Industries we serve include: food & beverage, personal care, healthcare and household care. Our well-known clients include Mondelez, Coca-Cola, Danone, Dyson, Asahi, Mars and more. As global leaders in consumer and sensory research, we champion your product and pack - with a mission to deepen emotional engagement with your brand across all moments of engagement.
Sensory Research
Product Development & Testing
Concept Development & Testing
Brand Strategy & Development
Product Hub | Powered by MMR
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Product Hub leverages 35 years of MMR’s product testing expertise, and is the only global research platform for end-to-end consumer product testing.
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MMR Research Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by MMR Research
Research Services
- Sensory Research
- Full Service Market Research
- Full Service Quantitative Market Research
- Full Service Qualitative Market Research
- Hybrid & Mixed Methodology Market Research
- Agile Market Research
Research Solutions
- Product Testing
- Package Development Research
- Packaging Testing
- Product Market Research
- Concept Development Research
- Concept Optimization Research
- Product Development Research
- Product Optimization Research
- Concept Testing
- Taste Tests & Sensory Tests
- Strategic Market Research
- Consumer Market Research
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Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise MMR Research offers.