In My Opinion | United States | Greenbook
In My Opinion
In My Opinion is a market research expert delivering fast, reliable on-campus quantitative insights from verified college students nationwide.
Panels / Communities
Qualitative Research
Recruiting
Why choose Us
- Gen Z College Students
- Verified Panel
- On over 300 campuses
- National Representation
- BIPOC Representation
What is In My Opinion?
In My Opinion (IMO) is a market research expert specializing in on-campus quantitative research that captures the attitudes, beliefs, and behaviors of Generation Z in moments of constant change. We help brands understand not just what college students do, but how they feel, what they value, and why their expectations of brands are evolving.
Gen Z is coming of age during a period defined by uncertainty, cultural shifts, and heightened awareness around authenticity, inclusion, and trust. Their relationship with brands is deeply emotional, shaped by whether they feel seen, heard, and respected. IMO’s research is designed to uncover that mindset — revealing how beliefs translate into behaviors and how attitudes influence loyalty, advocacy, and purchasing decisions.
Our nationwide panel includes verified students from more than 300 colleges and universities, representing diverse backgrounds, perspectives, and lived experiences. This diversity allows us to deliver authentic voices that reflect the real complexity of Gen Z, rather than a single narrative or assumption.
IMO’s fair-trade participation model plays a critical role in this authenticity. By compensating students for their time, we create a research environment where participants feel valued and genuinely want to share their opinions. Students engage because they believe their voices matter — resulting in higher-quality responses and more meaningful insight.
Whether measuring brand perception, exploring emotional drivers, or tracking how attitudes shift in times of change, In My Opinion delivers quantitative insight rooted in trust, respect, and real student voices. We help brands connect with Gen Z by understanding how they think, feel, and decide.
In My Opinion Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by In My Opinion
Industries / Sectors Serviced and Demographics Studied
- Market Research with College Students
- Market Research with Generation Z
- Market Research with African-Americans
- Market Research with Multicultural Audiences
- Alcoholic Beverages (market sector expertise)
- Retail Banking (market sector expertise)
- Sports (market sector expertise)
- Toys & Games (market sector expertise)
- Gaming & Gamers (market sector expertise)
Research Services
Research Solutions
Business Issues
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise In My Opinion offers.