IVP Research Labs | United States | Greenbook
IVP Research Labs
Innovative behavioral and emotional research technology, simply packaged to add value to your marketing research investment.
Why choose Us
- Neuro made simple
- In-person technician
- Consultative approach
- Customized solutions
- Range of UX solutions
What is IVP Research Labs?
Innovative technology, simply packaged to add value to your marketing research investment. IVP Research Labs offers a choice of unique and innovative marketing research testing labs including UX, eye tracking, biometrics, neuromarketing and facial coding technologies. All of which help qualitative researchers gain deeper insights into the user experience.
The rate at which cutting-edge technology is being adapted for market research is astounding. However, integrating technology into a study can be a drain on resources. IVP offers accessible, smartly-packaged labs for researchers wanting to adopt innovative solutions with ease and confidence.
In facility, online, or in the field, whether you wish to precisely measure web or product usability or whether you wish to go beyond conscious self-report to include neuroscience and emotional measures, our labs are designed to help you to meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer-driven world.
Research Software and Platform Details
- Solution deployment
- Desktop
- Mobile
- Support
- Email / Help desk
- Phone
- Training
- Custom
IVP Research Labs Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by IVP Research Labs
Research Services
- Eye Tracking
- Usability Labs
- Video Recording Services
- Facial Coding & Analysis
- Neuromarketing
- Emotional Measurement
Research Solutions
- Website Usability & UX
- Brand Identity Research
- Corporate Image / Identity Research
- Consumer Market Research
- Mock Jury Research
- Packaging Testing
- Customer Experience Research
- Consumer Purchase Behavior Research
- User Testing
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise IVP Research Labs offers.