GOLD RESEARCH INC

Clients rely on us for customer journey mapping, brand tracking research, intercepts, full service qual & quant, shopper insights, and B2B research.

Why choose Us

• Customer Journey Mapping
• Path-to-Purchase Research
• Shopper Insights
• B2B Research
• Brand Tracking

Features and attributes

• All-in-one suite
• E-commerce
• Mobile ethnography
• Multisource data integration
• Omnichannel
• Physical store

What is GOLD RESEARCH INC?

Gold Research Inc. helps insights, marketing, sales, and innovation leaders in large enterprises turn customer understanding into measurable business action. Our clients are successful organizations, but even strong teams can face challenges such as gaps in customer understanding, poor customer experiences, ineffective marketing, slowing sales, weak conversion, brand switching, lagging innovation, or unclear reasons behind customer behavior. We help companies answer the deeper questions behind these issues through research that connects customer behavior, decision-making, and business outcomes.

Our services include:

Gold Customer Journey Mapping™
Customized B2B and B2C journey maps that are AI driven to reveal the customer’s full path-to-purchase, key moments of truth, friction points, decision drivers, and opportunities to improve conversion, loyalty, retention, and growth.

Gold Brand Tracking™
Brand tracking programs that measure awareness, consideration, preference, usage, satisfaction, loyalty, competitive position, and brand health over time. We help leadership understand not just how the brand is performing, but why performance is changing and what actions can improve it.

Gold Marketing and Package Testing™
Online and in-person testing that captures real customer reactions to marketing, messaging, packaging, and point-of-sale communication. With eye tracking and biometrics, we help identify what customers notice, feel, understand, and act on.

Gold Intercepts™
In-the-moment customer insights through on-site intercepts, exit interviews, and audits.

Gold Research-Support™
Flexible research support for teams that need help with survey programming, data processing, and reporting.

Our clients include Google, Amazon, AWS, Walmart, Kroger, ConAgra, Michelin, Panera, Hooters, Penn Mutual, Kaiser, Methodist Healthcare, USG, Direct Selling Association (DSA), Lubrizol, and others.

To discuss how Gold Research Inc. may be able to help call 800-549-7170 or email nitin@goldresearchinc.com.

B2B Customer Journey Mapping

B2B Customer Journey Mapping
B2C Customer Journey Mapping
Brand Tracking
Package Testing
On-Site Intercepts and Audits

GOLD RESEARCH INC Recognition & Certifications

• Women-Owned Small Business
• HIPAA Compliant
• Minority-Owned Business
• Women-Owned Business

Market Research Products

• Gold B2C Customer Journey Mapping™
  Gold B2C Journey Mapping™ turns customer insight into a practical roadmap for improving conversion, loyalty, marketing performance, CX and innovation.
  Learn more

• Gold B2B Customer Journey Mapping™
  Gold B2B Journey Mapping™ reveals customer friction, aligns teams, and turns journey insights into measurable growth, retention, and revenue impact.
  Learn more

• Gold Brand Tracking™
  Gold Brand Tracking™ measures brand health, competitive position, and customer perceptions to improve growth, loyalty, and marketing impact.
  Learn more

• Gold Package Testing™
  Gold Package Testing™ reveals how packaging impacts shopper attention, engagement, purchase decisions, conversion, ROI, and growth.
  Learn more

• Gold Research-Support™
  Gold Research-Support™ extends existing research capacity with survey programming, data processing, reporting, and insights support.
  Learn more

GOLD RESEARCH INC Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by GOLD RESEARCH INC

Research Solutions

• Shopper Insights
• Packaging Testing
• Customer Satisfaction Research
• Business-to-Business Research
• Shopper Journey Mapping
• Consumer Market Research
• Retail Research - Exit Interviews
• Brand Image Tracking
• Customer Experience Research
• B2B Research for Manufacturing Industries
• Consumer Attitude & Usage Research
• Product Market Research
• Concept Testing
• Retail Research - Store Audits
• B2B Research Market & Competitive Intelligence
• Retail Research - Controlled Store Tests

Industries / Sectors Serviced and Demographics Studied

• Healthcare & Medical [market sector expertise]
• Prescription Medicines [market sector expertise]
• Retail Industry [market sector expertise]
• Airlines [market sector expertise]
• Packaged Goods [market sector expertise]
• Restaurants [market sector expertise]
• Financial Industry [market sector expertise]

Research Services

• Data Collection Field Services
• Full Service Qualitative Market Research
• Online Focus Groups
• Recruiting for Focus Groups
• Full Service Market Research
• Full Service Quantitative Market Research
• Mystery Shopping
• Online Surveys
• Qualitative Market Research Services
• Eye Tracking
• Interviewing at Airports
• In-Store Interviewing
• Moderating of Online Focus Groups & Interviews
• Survey Reporting and Analysis
• Qualitative Services - Moderators
• Segmentation Analytics

GOLD RESEARCH INC Client Projects and Success Stories

• B2C Customer Journey Mapping: Lume Identifies Multimillion-Dollar Revenue Leakage Recovery Opportunities and Growth Blueprint from Customer Journey Mapping
  As competition intensified in the growing Whole-Body Deodorant (WBD) segment, Lume and its parent company Mammoth Brands were challenged to step forward with strategic category insights to fuel long-term growth.

• Path-to-Purchase Research: Shopper Journey and Retailer Insights for Dairy Farmers of Wisconsin
  Dairy Farmers of Wisconsin urgently needed to stop opportunity "leakage" across the shopping journey.

• Quirks Award Finalist: Patient Journey Mapping and Research for WS Audiology
  WS Audiology engaged Gold Research to map the experience end-to-end and to surface actionable barriers.

Research Resources

• How to Identify Revenue Leakage in the Customer Journey
  Customer journey mapping shows where friction costs sales and how revenue leakage can be stopped and recovered by Nitin Sharma.

• What Is Customer Journey Mapping?
  Customer journey mapping reveals buyer decision sequences, friction, revenue leaks, and how to improve growth by Nitin Sharma.

• How Can Customer Journey Mapping Fix Pricing?
  Customer journey mapping reveals where value perception breaks and how you can raise prices with less risk by Nitin Sharma.