Data Quality Co-op | United States | Greenbook

Data Quality Co-op

Data Quality Co-op (DQC) is an independent first-party data quality clearinghouse.

Features and attributes

What is Data Quality Co-op?

Data Quality Co-op (DQC) is the independent clearinghouse for primary data quality. We solve the data quality challenge by operationalizing a continuously learning feedback loop that delivers predictive quality intelligence.

At the center of our platform is the Data Trust Score™, an objective, respondent-level metric that quantifies trustworthiness on a 0 to 1,000 scale. It combines fraud signals, in-survey behavior, and participation history into one clear score, giving you a view from around the industry on how each participant is acting.

Better Signal for Insights and AI: Whether you are training models or generating consumer insights, you need data fit for purpose. Instead of relying on disconnected checks or heavy post-field cleanup, teams use the Data Trust Score to make earlier, informed decisions about sourcing, routing, and quality thresholds.

Unified Quality Standards: The DQC platform serves as a central hub for transparency. Whether you are pursuing specific ISO certifications, aligning with global industry quality initiatives, or simply seeking better visibility into your suppliers, you can verify and benchmark it all within the platform.

DQC enables organizations to:

  1. Identify inattentive, fraudulent, or over-used participants immediately.
  2. Fast-track verified, high-quality respondents.
  3. Reduce time spent on post-survey cleaning and reconciliation.
  4. Benchmark suppliers against objective, shared industry standards.
  5. Communicate data quality clearly to clients and stakeholders.

Our mission is simple: ensure every business decision, marketing campaign, and AI model is powered by high-quality primary data.

Research Software and Platform Details

Data Quality Co-op Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Data Quality Co-op

Webinars

Data Quality: More Signal, Less Noise: Introducing the First Data Quality Clearinghouse
demo
20 min
Quality data is critical to inform transformative business decisions—and the need for a shared and independently created understanding of quality has never been more important. In this showcase, Data Quality Co-op (DQC) will unveil the industry's first independent data quality clearinghouse dedicated to measuring and improving the quality of first-party data.
DQC’s CEO Bob Fawson, along with head of client success Cassandra Fawson, will dive deep into the capabilities of the DQC platform, designed to help both buyers and suppliers of data evaluate the integrity of research inputs before a study even begins. The platform introduces shared quality signals, supplier benchmarking, and real-time analytics—offering a comprehensive solution to long-standing challenges in the insights industry, such as data fraud, participant disengagement, and inconsistent quality standards.
Participants will gain an understanding of how DQC's innovative approach aggregates and analyzes data from various sources—ranging from bot detection to open-end analysis—into a unified quality view. The platform's latest features will also be shared, like automated vendor scorecards, custom filters, and data exports, all which enable businesses to make smarter data decisions, optimize sourcing strategies, and maintain rigorous vendor management practices.
Join us to learn how DQC is transforming the industry with a shared infrastructure for data integrity and discover how real-time visibility into data quality can empower you to invest with confidence, hold partners accountable, and elevate the reliability of your research outcomes.

Published on Greenbook

What if We Rewarded Good Survey Participants Instead of Punishing the Bad?

Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.

Key personnel

Contact

Mailing address:
Data Quality Co-Op Headquarters
Salt Lake City, UT,
United States
10001