Cypher Research | United States | Greenbook
Cypher Research
Professional, quality recruiting, interviewing, and full-service. Clean, modern facility. Celebrating our 20th year in 2026.
Focus Group Facility
Qualitative Research
Recruiting
Featured in Greenbook's Buyer's Guides
Why choose Us
- Huge facility
- Nationwide recruiting
- 100% validated recruits
- Professional
- Established
Features and attributes
User Research
- Participant CRM
- Physical product testing
Shopper Insights
- VR / AR
Sampling Solutions
- Panel / Panel management
- Qualitative recruitment
- Research communities
Online Qualitative
- Asynchronous platform
- Synchronous platform
What is Cypher Research?
Recruiting: All of our recruiting is done in-house and each of our recruiters has a minimum of 5 years market research experience. No temps, no outsourcing. Every single recruit is also validated by re-asking key questions and evaluated on the phone for articulation.
We recruit nationwide and are experienced with online focus groups held on various platforms including Zoom, Teams and Discuss.io. We can provide all services necessary for online interviews and groups, including use of our platform.
Panel: 100% opt-in panel. Nationwide 200K+ panelists, and 154K in Michigan. We conduct studies across the USA, as well as in our facility near Detroit and Ann Arbor. Double opt-in panel profiles include 100 data points on each participant, including automobiles and voting behavior.
Location: Facility built in 2019. Three large suites, large client areas, creative space, and large 60 x 30 Showroom with overhead door for car clinics and large equipment tests. Seats over 20 with 6' distancing, up to 80 normally. Located minutes from airport and Westin (corporate rates available to our clients). Primary recruiting range to our facility includes both Ann Arbor and Detroit markets.
Configurable for CLT, mock trials, theater, classroom, living room and traditional focus groups.
Staff: Robert Sullivan, Don O'Neill, and Roxanne Naszradi each have over 30 years of experience in the Marketing Research industry.
Full Service: We also offer full service quant and qual projects with experienced in-house moderator and reporting/analysis.
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Research Facility
Location: Suburban, Near Airport
Building Type: Free Standing, Single-story
Travel time from airport: 12 mins
Travel time from downtown: 15 mins
Facility Features:
- Client lounge
- High-definition TV
- Office services
- Onsite parking
- Recording - Digital
- Recording - Video
- Separate client entrance
- Video-conferencing
- Video-streaming
- Wired broadband
- Wireless Internet
Research Facility Details
Recruiting capabilities:
The primary focus of our business is our database and the quality of the recruiting. All recruiting is done in house and validated. Using our backgrounds in technology and marketing, we have put together what is probably the largest and most comprehensive database of any field service or recruiting firm. Because of this, you can expect full groups of exactly the people you want, every time.
Recruiting area:
Nationwide
Facility Rooms
Room types:
- Auditorium
- Classroom
- Client Lounge
- Computer Usability Lab
- Focus Group
- One-on-One
- Product Testing Lab
- Viewing Room
| Room Type | Dimensions | Capacity | Observation Capacity |
|---|---|---|---|
| Auditorium | 26X14 feet | 36 | 15 |
| Classroom | 22X16 feet | 36 | 15 |
| Focus Group | 20X20 feet | 20 | 20 |
| Product Testing Lab | 60X30 feet | 100 | 20 |
Cypher Research Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Cypher Research
Research Solutions
- Mock Jury Research
- Car Clinics
- Home Use Tests
- Product Usability Testing
- Public Opinion Research
- Product Testing
- Taste Tests & Sensory Tests
- User Testing
- Product Market Research
- Advertising Research
- Corporate Image / Identity Research
- Business-to-Business Research
- Package Development Research
- Customer Experience Research
Industries / Sectors Serviced and Demographics Studied
- Alcoholic Beverages
- Beverages
- Foods & Nutrition
- Healthcare & Medical
- Market Research with LGBTQ Audiences
- Cannabis & CBD
- Automotive
Contact Information
Mailing address:
13975 Farmington Rd.
Livonia, MI,
United States
48154
Metro: Detroit (MI)
International capabilities: United States
Key personnel:
- Robert Sullivan - Partner
- Don O'Neill - Partner
- Roxanne Naszradi - Partner
Contact:
cypherresearch.com
(734) 397-3400 397-3400)