Conifer Research | Full Service, United States | Greenbook
Conifer Research
Trusted ethnography, quant, and design research partner of F500 Insights, Innovation and Product teams. Creative approaches, world class insights.
Services
- Full Service
- Qualitative Research
- Quantitative Research
Featured in Greenbook's Buyer's Guides
Why choose Us
- High Quality Deliverables
- Quant, Qual & Design
- Custom, Creative Approach
- Mixed Methods
- Behavioral Research
Features and attributes
User Research
- Physical product testing
- Text & sentiment analytics
Shopper Insights
- E-commerce
- Mobile ethnography
- Omnichannel
- Physical store
Data Analysis & Synthesis
- Advanced Analytics
- BI & Data Visualization
- Collaboration & Storytelling
- Qualitative Data Analysis
- Survey Analysis
What is Conifer Research?
Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver actionable, perspective-shifting insights.
Conifer has been leading global research, design and innovation programs for over 20 years. Our team is made up of experienced anthropologists, social scientists, strategists and information designers from all walks of life, which means that they tackle projects differently than traditional market researchers. We leverage a mix of qualitative and quantitative custom and creative methods to get the best possible data and empower users to open up and share. Our out-of-the-box approaches to research and design yield rich, sticky insights and high quality deliverables. Clients come to Conifer for many reasons, but with a common challenge: How do we better align business activities with the real lives and needs of customers?
Conifer is known for its world-class deliverables, visual and video storytelling and framework development, and our inventive, custom research techniques.
Conifer's research programs are custom and can range from leading edge digital ethnography programs to more traditional market research and user research. We specialize in: ethnographic immersions, exploring culture & futures, exploring market shifts and behavior change, innovative & design research programs to fuel product innovation, mixed methods research (advanced quantitative and qualitative techniques) in-context IDIs, audience definition, segmentation development, product refinement/optimization research, concept evaluation, and co-creation. Conifer developed leading-edge creative techniques and frameworks at the intersections of behavioral science and innovation such as Deprivation & 5E Customer Journey Frameworks.
Deprivation Research Guide Conifer's Thought Leadership
Conifer Research Recognition & Certifications
Women-Owned Small Business
HIPAA Compliant
Women-Owned Business
Conifer Research Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Conifer Research.
Research Services
- Ethnography
- Full Service Qualitative Market Research
- Mobile Ethnography
- Hybrid & Mixed Methodology Market Research
- Brainstorming & Facilitation
- Mobile Qualitative Research
- In-Depth (IDI) / One-on-One Moderating
- Qualitative Market Research Services
- Advanced Analytics
- Full Service Quantitative Market Research
- Interviews with Ethnic Groups
- Conjoint Analysis / Trade-off/Choice Modeling
- Online Diaries & Journaling
- In-Store Interviewing
- Statistical Analysis
- Segmentation Analytics
- Multivariate Analysis
- Marketing & Sales Effectiveness Modeling
- Interviews with Consumers
Industries / Sectors Serviced and Demographics Studied
- Market Research with Multicultural Audiences
- Healthcare & Medical [market sector expertise]
- Restaurants [market sector expertise]
- Surgical & Medical Devices [market sector expertise]
- Service Industries [market sector expertise]
Related Services & Software
Research Solutions
- Shopper Journey Mapping
- Market Segmentation
- Business-to-Business Research
- Consumer Market Research
- International Market Research with Consumers
- Concept Development Research
- Shopper Insights
- Product Optimization Research
- Remote Website User Testing
International Expertise
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Conifer Research offers.