CRG Global - Test America

CRG Global specializes in full service market research including CLTs, HUTs, focus groups, mobile research, eye tracking, facial coding, and more.

Data Collection

• Focus Group Facility
• Quantitative Research

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Why Choose Us

• 40 + yrs in the Industry
• Executional Expertise
• Global Data Collection
• Purpose-built Facilities
• Extensive Panel 440K+

Features and Attributes

User Research

• All-in-one platform
• Physical product testing

Shopper Insights

• VR / AR

Sampling Solutions

• Intercept sampling
• Panel / Panel management
• Qualitative recruitment
• Social networks

What is CRG Global - Test America?

CRG Global is a vertically integrated company that offers extensive capabilities across most research methodologies and the benefit of working with one supplier for your research needs. With 14 + U.S. facilities and over 500,000 members in our online panel, we have remarkable access to the American consumer. Our U.S. capabilities combined with long-term international partners gives us a worldwide reach and allows us to conduct projects across the globe in a wide range of categories including fragrance, health & beauty aids, food & beverages, household products, and more.

CRG Global offers everything from initial test design to data collection, processing, tabulation, analysis, and recommendations. We specialize in central location testing, home use testing, focus groups, mobile research, eye tracking, & biometric research. We offer advanced technologies such as eye tracking laboratories with facial coding and EEG capabilities in key markets, qualitative IDI software, and laptops or tablets for large session and offsite testing. Select facilities include sensory booths, fragrance evaluation rooms, commercial & consumer test kitchens, laundry rooms, and focus & viewing rooms.

CRG Global - Test America Recognition & Certifications

Women-Owned Business

Research Facility

Location

• Suburban (Corporate Facility)
• Building Type: Free standing office building
• Travel time from airport: 14 mins
• Travel time from downtown: 10 mins

Facility Features

• Client lounge
• Recording - Audio
• Recording - Video
• Video-conferencing
• Video-streaming
• Wireless Internet

Facility Rooms

CRG Global - Test America Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by CRG Global - Test America

Research Solutions

• Taste Tests & Sensory Tests
• Home Use Tests
• Product Purchasing & Sample Pick-up Research
• Product Market Research
• Product Testing
• VR - Virtual Shelf testing

Industries / Sectors Serviced and Demographics Studied

• Alcoholic Beverages
• Beverages
• Fragrance Industry
• Healthcare & Medical
• Household Products
• Personal Care Items
• Pet Owners / Foods / Supplies
• Consumer Durables
• Foods & Nutrition

Research Services

• Data Collection Field Services
• Interviewing at Central Location
• Mall Intercept Interviewing
• Eye Tracking
• Focus Group Facilities
• Test & Commercial Kitchens
• Sensory Research
• Full Service Quantitative Market Research
• Full Service Qualitative Market Research
• Online Quantitative Data Collection Methods
• Interviews with Executives & Professionals
• Data Collection Management
• Taste Test Facilities
• One-on-One & In-Depth Interviews (IDI)
• Hybrid & Mixed Methodology Market Research
• On-Site Interviewing
• Questionnaire Coding
• Mobile Ethnography
• Mobile Surveys
• Full Service Market Research
• Online Research Panels
• Biometrics Research with Wearables / Sensors

Related Services & Software

• Data Processing Services
• Data Tabulation Services
• Virtual Reality / Augmented Reality Software

Key Personnel

• Jennifer Schwartz
  Sr. Director of Client Management
  (866) 209-2553 209-2553)

• Carolyn Corbett
  Vice President
  (866) 209-2553 209-2553)

• Chari Stenson
  VP of Operations
  (866) 209-2553 209-2553)

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise CRG Global - Test America offers.

Does higher arousal always mean positive emotion or persuasion?

Can AI help identify emerging product usage occasions faster than surveys?

How should we benchmark synthetic data against real-world distributions?

How do we prove whether AI summarization reduces research cycle time and rework?

Which disclosures satisfy clients when AI edits respondent media?

Prepared by Greenbook editors. Technology was used in the editorial process.