Bauman Research & Consulting, LLC | Greenbook

Bauman Research & Consulting, LLC

Full-service market research & consulting firm, qualitative & quantitative, specializing in branding, positioning, concept testing, expert moderator

Why choose Us

Features and attributes

Brand Solutions

Online Qualitative

What is Bauman Research & Consulting, LLC?

Bauman Research & Consulting expertly designs and executes research for brand, marketing and business decisions. We are a full-service consulting firm that provides a range of qualitative, quantitative, hybrid and strategic solutions utilizing the most up-to-date market research methodologies. We believe in multi-modal applications to research problems, allowing more robust and creative approaches to helping companies unearth insights.

We specialize in research for branding/positioning, messaging, voice of customer, naming, strategy/product development, concept testing, website usability and employee engagement. Expertise includes surveys, focus groups, in-depth interviews, online focus groups, ethnography, usability, emotional response, immersive digital and social intelligence.

Through our strategic partnership with Bakamo USA, we leverage social intelligence to not only uncover what people say and do but WHY they say it -- delivering insights that fuel strategy, inspire innovation, and drive impact. We listen to real, unprompted consumer discourse, then turn it into sharper research instruments that results in data for stronger strategic decisions.

Recognition & Certifications

Women-Owned Business

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Bauman Research & Consulting, LLC

Research Solutions

Research Services

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Bauman Research & Consulting, LLC offers.

When are innovation tournaments effective in strengthening the pipeline?

How are loyalty programs adapting to subscription models in CPG?

Does high volume of mentions always mean high brand relevance?

What challenges are salient when coordinating tracker studies across countries?

What localization issues complicate cross-channel insights in global campaigns?