Applied Marketing Research, Inc. | United States | Greenbook

Applied Marketing Research, Inc.

Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.

Applied provides quantitative and qualitative marketing research services including:

Focus groups (in-person and online, chat and bulletin board) that can use projective and dial testing techniques
Web community and panel research
Executive in-depth interviews (phone, web or on-site)
Online survey research (mobile and PC)
Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.)
In-home product usage testing
Hybrid survey (combining online, mail, and phone data collection methodologies)
Longitudinal tracking studies
Reports formatted to meet your company style preferences

Specific types of studies performed:

Product development, packaging and concept testing research
Pricing research
Market segmentation/persona research
Brand awareness and brand health research
Advertising campaign, promotion and marketing communications research
Consumer attitude and usage research
Voice of the consumer research - customer/employee/vendor satisfaction and loyalty research

Explore market research solutions, industries, markets, and business issues covered by Applied Marketing Research, Inc.