Ad Hoc Research

With 3 new multifunctional spaces in downtown Montreal and a fully bilingual team, we offer a complete roster of services to meet your research needs.

What is Ad Hoc Research?

Since 1984, Ad Hoc Research has been transforming research projects into lasting partnerships. With a comprehensive suite of services designed to meet all your qualitative and quantitative needs, we’ve earned a reputation for precision, creativity, and actionable insights.

Now, from the heart of downtown Montreal’s most vibrant district, we are proud to offer you 3 brand new, multifunctional collaborative spaces that can accommodate traditional means of research (focus or mini-groups and individual interviews) as well as meeting and co-creation sessions. Our venues can help you connect with consumers to stimulate reflection, encourage and foster ideation, and produce innovation. These spaces are designed for a wide range of activities. We specialize in product tastings, where participants engage with products using all their senses : touching, tasting, and smelling, to gather in-depth feedback. Need to run large-scale ad tests? We can comfortably accommodate up to 80 participants to evaluate advertisements in real-time. For UX testing, we offer tailored environments to dive deep into user experience, ensuring that every detail is considered. Our multifunctional spaces come equipped with client/observer rooms, Kitchen, web streaming (In-house service), and our renowned five-star service.

And that's just the beginning. We also provide recruitment services, ensuring that you get the right participants for your project, whether you're renting a room or not. Our bilingual teams (English/French) specialize in recruiting across Canada, with the ability to source any type of profile, no matter how specific.

On top of our qualitative expertise, Ad Hoc Research offers a full range of quantitative research services, including web surveys, CATI (computer-assisted telephone interviews), and face-to-face interviews with tablets, making us your one-stop partner for all your research needs.

Ad Hoc Research Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Ad Hoc Research.

Research Services

• Focus Group Facilities
• Recruiting for Focus Groups
• Full Service Market Research
• Taste Test Facilities
• Full Service Quantitative Market Research
• Qualitative Market Research Services

Research Solutions

• Consumer Market Research
• Website Usability & UX
• Advertising Research
• Brand Image Tracking
• Brand Positioning Research
• Business-to-Business Research
• Product Testing
• Shopper Insights
• Advertising Concept Testing

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Ad Hoc Research offers.

How do ethnography and path to purchase surveys complement each other?

Can AI coding shorten analysis time for focus groups while respecting nuance?

What techniques help IDIs minimize confirmation bias and leading prompts?

Does follower count always equate to influence in research decisions?

How should we adapt innovation pipelines to manage disruption?

Prepared by Greenbook editors. Technology was used in the editorial process.